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#dualipa #hallucinate #instagramARfilter

Create an AR Instagram Filter for Dua Lipa’s song ‘Hallucinate’

Creators Selected On
July 31, 2020
A quote from Warner Records:

'It's been the most fun seeing creators from every level and all over the world participate in this campaign. We kept the brief pretty broad because we wanted to see things we might not have envisioned ourselves, and I think we definitely got that!

Some of the ideas were way out there and we'll certainly keep these in mind for future campaigns. The Selected Creators and Finalists we chose have all made something beautiful and engaging but also simple in concept and execution.'

Dua Lipa is excited to bring this opportunity to the Talenthouse community! Creativity is evolving and AR/3D immersive experiences are the future. This brief is to empower the next generation of creators around the world. In celebration of the new single ‘Hallucinate’, Dua is inviting you - the global creative community to listen to the song and bring your imagination to life by creating an immersive and engaging AR Filter for Instagram that is full of energy!

Create and produce a sharable AR Filter for Instagram, inspired by Dua Lipa’s song 'Hallucinate’.

2x AR Filters for Instagram will be chosen by Dua Lipa and Warner Records as Selected Creators, and receive $2,500 each. Additionally, 2x AR Filters for Instagram will be chosen as Finalists and receive $250 each.
Things to Consider
  • Use Spark AR Studio to create an AR Filter inspired by Dua's song Hallucinate
  • Your AR filter should be colorful, energetic, inclusive and accessible
  • Please include this section of the song in your AR filter, see 'SPARK AR STUDIO SPEC' recommended instructions below. Download audio file here
  • You can include the Dua Lipa's logo and Hallucinate lyrics in your AR filter in a subtle way but this is not mandatory
  • Listen to the Future Nostalgia album including the song Hallucinate listen to the full song here
  • To submit to this Creative Brief, you need to:
    • Use Spark AR Studio to create your Instagram filter
    • Upload your AR filter demo video (showing you using your filter) and test link to this Creative Brief via the 'Participate' button
    • If chosen as a Selected Creator or Finalist, you will be asked to submit your lens to Instagram for approval


  • Don't include any suggestion or references to dangerous situations, brands, show/imply alcohol or drunkenness, or anything offensive
  • Your demo video should be captured in the Instagram camera, unedited, portrait orientation, 5-15 seconds long, in MP4 format, max. size 32MB
  • Please note, you do not need to submit your AR filter to Instagram for approval to participate - your submission just needs to include your demo video and test link
  • You may be asked to submit your AR filter on Instagram during, or after the Creative Brief has closed, once approved by Instagram, it will be publically available - Dua Lipa would for love for you to share the AR filter with friends across your own social channels. Tag @dualipa #dualipa #hallucinate
SPARK AR STUDIO SPEC

If you're new to Instagram AR Filter's or want a refresh, the Spark AR site has loads of resources that show you how to get started, patch editing, adding audio and how to submit and publish your content! It's definitely worth a read.

In short, here the key specs and our recommendation for your Instagram AR Filter:

  • 50 objects in a scene is the maximum without compromising quality
  • The maximum resolution for a texture is 1,024px x 1,024px. Any texture larger than this will automatically resized down to this px size.
  • When importing 3D objects, please note that:
      • Maximum number of vertices per object is 20,000
      • The total triangle count for all objects in an effect is 50,000
      • The height needs to be a minimum of 1 centimetre, and maximum 5 metres
  • To import audio into Spark AR for Instagram, please see recommended instructions below: Edit the file in Audacity; turn it into mono, 16 bit, 44100hz; then export as an M4A file
Check out Spark AR's full technical guidelines and AR review process before you start.
ABOUT DUA LIPA
Dua Lipa’s stratospheric rise is one of music’s great stories in recent years. But rather than the usual fear that comes with a sophomore album, she sees the chapter represented by Future Nostalgia as a chance to grow.

The first record was such a whirlwind,” she says. “I was learning on the job. This album is a lot more cohesive, and I’m really proud of that.

Speaking about ‘Hallucinate’ she says, “This is quite different from the other songs on the album, which all tie in together. But I just wanted this to be like a fun ’90s dance track. It felt so freeing. This one’s my festival song. Whenever I make songs, I imagine what they’d be like if I performed them at Glastonbury. I knew there was no way I could do a festival without this song."

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THE INCENTIVES
2x AR filters will be chosen by Dua Lipa and Warner Records as Selected Creators. Each will:
  • Potentially featured by Warner Records and Dua Lipa social channels
  • Be offered a 1-hour video call with an AR Mentor for a learning, feedback and Q&A session
  • Receive $2,500
Additionally, 2x AR filters will be chosen as Finalists. Each will:
  • Potentially featured by Warner Records and Dua Lipa social channels
  • Receive $250
CREATIVE BRIEF GUIDELINES
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Warner Records and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, during the Submission Period, your submission may be featured on Dua Lipa's social media channels with credit given to you. As your AR filter will be publically available on Instagram when you submit, other Instagram users may also use your AR filter.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Warner Records. All rights in and to the material provided are reserved by Warner Records.
  • How to submit:
    • Create your Filter using Spark AR (free to use).
    • Click on the ‘Participate’ tab and follow the instructions to upload your AR filter demo video and test link. Your demo video must be submitted in MP4 format, max. file size 10 MB.
  • Note, you do not need to submit your AR filter to Instagram for approval to submit to this Creative Brief.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' and 'Spark AR Spec' sections above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Warner Records a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 1-year license in and to the selected work to Warner Records or the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If you are a ‘Selected Creator’, you will be required to assign a worldwide, exclusive, digital, 2-year license in and to the selected work to Warner Records or the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If chosen as a Selected Creator or Finalists, you may be asked to submit your AR filter to Instagram for approval. To pass our verification process, it is a requirement that your lens is approved by Instagram and published on the platform.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
HOW DUA LIPA & WARNER RECORDS WILL CHOOSE
Dua Lipa & Warner Records will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria are based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).
Key Dates
  • Launch:
    July 3, 2020 at 6:00 PM
  • Submission Deadline:
    July 20, 2020 at 6:00 PM
  • Creators Selected:
    July 31, 2020 at 6:00 PM
All times are in London Local Time.