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Create an animated GIF for Crimson Peak in IMAX®

Creators Selected On
October 12, 2015
From the imagination of visionary director Guillermo del Toro comes a supernatural mystery starring Tom Hiddleston, Jessica Chastain, Mia Wasikowska and Charlie Hunnam.

IMAX, Universal Pictures and Legendary invite artists and animators from around the world to create an animated GIF inspired by Crimson Peak in IMAX®. Artists may animate the existing key art or illustrate something entirely original.

Artists should find a way to work the IMAX brand into the GIF in a meaningful way. The judges, including the Head of IMAX Creative, are seeking eye-catching GIFs that help bring to life the experience of viewing Crimson Peak in IMAX®.

Artists are encouraged to watch the trailer (below) and to check out the film's website, Facebook page and Instagram page for additional inspiration.

Five Selected Artists will receive $1,000 each and have their work featured as part of the Crimson Peak in IMAX® marketing campaign.
about crimson peak
When her heart is stolen by a seductive stranger, a young woman is swept away to a house atop a mountain of blood-red clay: a place filled with secrets that will haunt her forever. Between desire and darkness, between mystery and madness, lies the truth behind Crimson Peak.

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about imax
IMAX is an entertainment experience so real you feel it in your bones, so magical it takes you places you have never been; so all-encompassing you’re not just peeking through the window, but part of the action. Behind it is a world of high technology – proprietary software, architecture and equipment pioneered by IMAX.

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the career opportunity
5 artists, as selected by IMAX, will each:
  • Have their work used in the Crimson Peak in IMAX® marketing campaign
  • Receive exposure across IMAX's social media channels
  • Receive $1,000
creative invite guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited by law.
  • All submissions must be original artwork (meaning not using third party pre-existing copyright materials) but artists may use the provided images and likeness of the characters of Crimson Peak for this opportunity. All rights in and to the images of Crimson Peak are reserved by Universal Pictures and Legendary.
  • Artists must include the the tagline 'EXPERIENCE IT IN IMAX®', the legal line 'IMAX® is a registered trademark of IMAX Corporation' and the logos for Universal Pictures and Legendary in their submission. The required logos and tagline may be downloaded here.
  • Artists should retain their original art files but work must be submitted in GIF, max size 10MB.
  • The selected submissions may be slightly modified in collaboration with IMAX to use across their channels.
  • No purchase necessary to enter.
  • All artists retain ownership in their work. There is no assignment of any intellectual property rights in your work to IMAX. However, by submitting you hereby grant to IMAX a worldwide, non-exclusive, royalty-free license for one year to use your submitted work across their various marketing platforms in association with the film Crimson Peak. All artists will be credited accordingly.
  • Selected Artists grant IMAX a worldwide, exclusive, royalty-free license for three years to use their submitted work across their various marketing platforms for the promotion of Crimson Peak. The Selected Artists will be required to sign a license agreement.
  • Inappropriate, offensive and harmful submissions, as well as submissions that do not fit the brief and follow the guidelines, will be removed.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Selected Artists must respond to Talenthouse within two days of receiving the notification email or else will forfeit all incentives.
how imax will choose
IMAX will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
key dates
Submit By: September 25, 2015 at 10:00 AM
Selection Period Starts: September 25, 2015 at 10:00 AM
*Artists Selected: October 12, 2015

All times are in Pacific Time.

*IMAX has made their selections, however they have asked that the announcement is not made yet! They would like to reveal one artist each day throughout the week leading up to the movie release.