Create a wall mural for adidas Womens

Creators Selected On
March 6, 2017
In 2017 adidas will be launching the adidas Studio LDN, which is a space to co-create and share creative passions for fitness and lifestyle - bringing fitness and creativity together to empower women.

To amplify the adidas Studio LDN in London and their #HereToCreate campaign, adidas are inviting street artists, illustrators, graphic designers from around the world to create wall art/mural art, which will be displayed in an exhibition at their studio as well as on an outdoor wall.

adidas and their panel of judges are looking for captivating artwork that captures the intersection of SPORT and CREATIVITY. This is your time to show why you are #HereToCreate and to empower women with powerful and strong visuals. See more photos of the space here.

Up to five pieces of work will be selected by adidas and the Selected Artists will have their works displayed at an ‘exhibition’ at the adidas Studio LDN in East London, where adidas and their judges will select one Overall Artist out of the five works. The exhibition will be open to the public who will also cast their votes. The Selected Artists will receive £1,000 each with the Overall Artist receiving an additional £1,000.
things to consider
  • The submissions should be made to fit a wooden panel 181cm height x 292 cm width - see image of space here.
  • Remember to capture the empowerment of women through the intersection of SPORT and CREATIVITY. adidas are open to see your creative interpretations - but make them powerful!
  • Please use #HereToCreate in your submission.
  • Illustration, graphic design, street art, mural art is encouraged.
  • Have a look at this mood board for inspiration.
  • You may also take inspiration for your work from the studio itself.
  • The work should be premium and young - the target audience are women in London who are between the ages of 18-35.
  • The adidas Women's Studio has a distinct black and white colour palette, you may take inspiration from this but colours are also allowed.
  • Your submission should include the adidas performance logo (not the adidas Originals logo) and ‘152 Brick Lane’ logo, which can be downloaded here.
  • Your submissions should be submitted as an image (JPG, PNG) max size 10MB, but please ensure you have a high-res print-ready PDF of your work in case your work is selected.
  • The artwork you submit will be printed onto a large wooden panel - please keep this in mind when creating your artwork.
About the adidas Studio LDN
The adidas Studio LDN is a space to co-create and share creative passions for fitness and lifestyle, by combining inspiring fitness classes, creative talks, product testing, workshops, socialising and mentoring.

The creator space is rooted in fitness, enhanced by wellness and bolstered by wider interests and passions.

All of this comes together to bring to life the #HereToCreate campaign on a grassroots levels.

the career opportunity
Up to five pieces of Work will be selected by adidas. The Selected Artists will:
  • Have their works displayed at an ‘exhibition’ at the adidas Studio LDN in East London
  • Potentially receive exposure for their work across adidas' social media channels
  • Receive £1,000
Of the five Selected Artists, one Overall Artist will:
  • Have their work showcased on the outside of the adidas Studio permanently while the studio is open
  • Receive an additional £1,000

creative invite guidelines
  • This opportunity is open globally to those who are at least 18 years of age at the time of entry. Void where prohibited by law.
  • Multiple submissions (up to 10) and artist teams are allowed.
  • All submissions must be original artwork, solely created by the submitting artist (meaning not using third party pre-existing copyright materials or stock imagery except for the logos provided by adidas). All rights in and to the logos and material provided are reserved by adidas.
  • Please refer to the THINGS TO CONSIDER section in the brief above.
  • Please consider the size and dimensions of the wooden panel when creating your work.
  • Submitted designs should visually connect SPORT and CREATIVITY.
  • Submission should be in landscape format, 181cm height x 292 cm width.
  • Artists should retain their original high-res artwork files but images should be submitted in JPEG or PNG, max. size 10MB.
  • Artists that are not selected, will retain ownership of their work, however adidas has global marketing rights to promote the work on their social media channels with reference to this Creative Invite for up to three months after announcement of the Selected Artists. All artists will be credited accordingly.
  • For the incentives set forth above, the Selected Artists assign adidas full copyright to realize the submitted work as wall painting in the adidas Women's Studio in London and to promote the work on adidas' social media channels. Selected Artists will be required to fill out an Artist Agreement.
  • Selected Artists may be required to slightly modify their submissions in cooperation with adidas for purposes mentioned above.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artist must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, guidelines or Official Rules.
  • No purchase necessary to enter.
how adidas will choose
adidas will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
Launch: February 2, 2017 at 10:00 AM

Submit By:
February 22, 2017 at 10:00 AM
Selection Period Starts: February 22, 2017 at 10:00 AM
Artists Selected: March 6, 2017

The Overall Artist will be announced after the exhibition at the adidas Studio LDN, end of March 2017 at the latest.

All times are in Pacific Time.
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