#NowFeeling

Create a music inspired short film for Spotify

Winner Announced On
July 2, 2014
THE BRIEF
Music is a short cut to our emotions. And, music has always been part of our social experience. Spotify believes music helps people express how they’re #NowFeeling, and that discovering and sharing music with friends makes our connection to each other richer.

Spotify is looking to engage their audience of 18-24 year-olds for whom music plays an important role in developing their identity, navigating life, and connecting with people around them.

Spotify is creating a campaign that shares people’s #NowFeeling stories of connecting with each other through music, enabled by Spotify. Their objective is to showcase playful - but honest - moments between people, and in doing so showcase how the platform enables discovery, sharing, and conversation through music.

Now Spotify are inviting filmmakers and animators to submit a 30-second film that tells a #NowFeeling story. Be sure to include a description with your submission and share the Spotify song or playlist that inspired it.

Remember that any music used must be original or cleared for use.

Make sure you have an end slate at the end of your film which includes a Spotify logo. You can find a downloadable logo here.


Sometimes a song or a playlist can help express how someone’s #NowFeeling better than words…. Help us build stories that demonstrate and celebrate #NowFeeling moments where music helps people engage with each other. Like two Boy George fans re-connecting through Karma Chameleon, the more playful - but honest - the stories can be, the better. 

Watch the 3 films on the left to see some #NowFeeling stories.
"My advice to starting any brief is to fully understand the audience you're speaking to, start by researching the brand, enjoy the creative process and don't be tempted to go with your first idea how ever much you like it. You can always come back to it later. For me this is the most exciting part of tackling any brief, so have fun. Like any compelling story you read or film you watch your story should have a strong beginning, middle and ending. You only have 30 seconds to grab the audience and keep them engaged. Good luck!" - Andrew Duff, Co-Founder, Stereo (Judge)
THE CAREER OPPORTUNITY
1 overall winner will receive:
  • $5,895
  • Their work screened as part of an exclusive event in London
  • Exposure across Spotify's social channels
  • A 12 month Spotify Premium account
  • The opportunity to feature in a Spotify paid media campaign and/or to have future work commissioned by Spotify
A minimum of 10 finalists will have their work screened as part of an event – to be viewed by key senior figures within the creative, media and music industries.
THE COMMUNITY CHOICE
5 artists with the largest community support* will receive:
  • 12-month Spotify Premium account
  • Speaker system
  • Spotify goodies
*Spotify will select from the top 5% of the highest voted submissions
ABOUT SPOTIFY
Spotify lets you discover, search, and play millions of songs and playlists on your mobile, tablet, or desktop. Even better, Spotify lets you share the music you love with friends – through Spotify or through social networks like Twitter, Facebook, Blogs and Email.
Meet the Judges
ABOUT JACKIE JANTOS
Jackie joined Spotify in August, 2013 to lead creative and brand strategy. She'd previously spent 7 years at Coca-Cola, where she led strategic and creative development of global communications programs including “Open Happiness” – now in 207 markets. Jackie led Coke’s collaboration with Google for “Project Re:Brief” – awarded the mobile grand prix at Cannes Lions Festival of Creativity in 2012, and 2013's 9-lion awarded “Small World Machines” – a special brand experience connecting people of India and Pakistan. Prior to Coke, Jackie spent 7 years at Ogilvy in various creative, account, and business development roles. She is a student and believer in the power of positive psychology, human collaboration, and global brands. She holds a BS/Marketing from U Maryland and recently moved home to New York from Atlanta with her wonderful partner, Scott.

"Often the most personal stories are the most universal... the more honest your work can feel, the better. But don't forget to make people smile - it's MUSIC after all, and music makes us feel good. :)"
ABOUT ANDREW DUFF
In 2007 Andrew became the Co-founder of Stereo, a creative content marketing agency working with brands such as: Spotify, BBC Radio 1 and NBCUniversal; celebrating their stories globally. Andrew is a true digital creative, since his career began back in 1999 he has been working with global brands to deliver big ideas across digital platforms. 

"My advice to starting any brief is to fully understand the audience you're speaking to, start by researching the brand, enjoy the creative process and don't be tempted to go with your first idea how ever much you like it. You can always come back to it later.

For me this is the most exciting part of tackling any brief, so have fun. Like any compelling story you read or film you watch your story should have a strong beginning, middle and ending. You only have 30 seconds to grab the audience and keep them engaged. Good luck!"
ABOUT WILL HUDSON
Will Hudson is the founder and director of It's Nice That, a London based publishing platform focused on championing creativity across the art and design world. It's Nice That do this by publishing work online, through their magazine and programme of events. Will is also co-founder and director of INT Works. The independent studio are all about understanding brands to deliver creative solutions with meaningful results. Clients include Nike, Channel 4 and MTV.

"I'll be looking for something original and exciting that responds to the brief but doesn't just bounce back the ideas contained within it. There is so much scope within this idea of our personal connections to music; I can't wait to see people take it in some really creative directions." 
ABOUT JOHANNES RING
Johannes has been in video and film production for a number of years. Before joining Spotify he worked as a film and music video director, on both a freelance basis and as Digital Director at a Stockholm-based production company.

Having worked on everything from film, traditional radio to online campaigns, he has a broad background and a 'wide lens' on all work.

'Never stop looking for inspiration where you least expect to find it. Always put your idea under the microscope and dissect it one more time, and see if you can improve it - it's not easy, but at the end of the day it's always worth it.'
CREATIVE INVITE GUIDELINES
  • This opportunity is open to global residents.
  • Videos submitted must be original (meaning not using third party copyright materials) but can be pre-existing or created especially for this opportunity.
  • If multiple people were involved in the creation of the entry, only one person can submit the final video.
  • Artists must submit their video to YouTube or Vimeo then paste the video URL and click “Next”.
  • Artists must retain a high res version of their submission if selected as they will be required to provide a high res format of their video.
  • Submitting artists must complete the ‘Title’ and ‘Description’ fields prior to uploading their video.
  • Artists that are not selected, will not give up any rights to their work except in connection with this Creative Invite.
  • All submissions will feature as part of a global gallery with public voting on Facebook and Twitter.
  • Talenthouse reserves the right to disqualify artists who we believe are cheating the voting system as this is against the spirit of the Creative Invite.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • Artists must include a description about their submission and about themselves with a link to their Talenthouse profile.
  • No purchase necessary to enter.
  • Inappropriate, offensive, harmful or submissions that do not fit the brief will be removed.
  • Music used must original of cleared to use, proof will be required if selected as a winner.
  • Submissions must be 30 seconds long. Please bare in mind YouTube adds 1 second onto the length of a video when uploading.
  • Make sure you have an end slate at the end of your film which includes a Spotify logo. You can find a downloadable logo here.
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW SPOTIFY WILL CHOOSE
Spotify together with guest judges Jackie Jantos and Andrew Duff will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The community 
can support their favorite submissions through social voting via Facebook and Twitter. The host will also select five artists from the top 5% of the highest voted submissions.
Key Dates
  • Submit By: June 16, 2014 at 10:00 AM
  • Voting Starts: June 16, 2014 at 10:00 AM
  • Voting Ends: June 23, 2014 at 10:00 AM
  • Winner Announcement: July 2, 2014