#eastpak #builttoresist

Capture what LGBTQ+ means to you, and celebrate PRIDE with Eastpak

Creators Selected On
May 2, 2019

"We’ve loved collaborating with Talenthouse for the first time on our first ever Pride campaign. We didn’t expect to receive such a diverse range of submissions and stories and we believe our selection reflects the quality of content that we have seen, each with its own meaningful and inspiring story. We can’t wait to launch our campaign and share it with everyone!"

- Eastpak Team
95% of Millennials feel the words ‘live and let live’ are words to live by, accepting others and being non- judgemental. PRIDE is the global celebration of inclusion and equality, which has been celebrated since the 1970s. Every year thousands of people around the world take to the streets to tell their story and to show their support for an inclusive and equal world, where there is room for everyone.

This year, Eastpak will be part of that celebration, supporting PRIDE, the LGBTQ+ community, and empowering creators around the world to celebrate PRIDE with them.

Create artwork that depicts and celebrates LGBTQ+ and PRIDE. Your artwork may be expressed as a portrait of yourself or someone who identifies as LGBTQ+, or more broadly focuses on how LGBTQ+ makes you feel and how you would express it visually.

Use static illustration, graphic design or mixed media to capture what LGBTQ+ means to you, and tell that story in a beautiful, visually inspiring way. You may take cues from the PRIDE colour palette, but first and foremost Eastpak are looking for LGBTQ+ stories expressed visually (not standard PRIDE rainbow coloured artwork). Read more in the 'Submission Guidelines' section below.

Up to 15 pieces of work will be selected and receive £1,500 each, and potentially be shown at Eastpak’s PRIDE exhibition.
Submission Guidelines
  • This is all about telling a story through a visual medium. Capture what LGBTQ+ means to you in a meaningful and honest way. Tell real stories of real people around LGBTQ+ and PRIDE.
  • Capture a feeling of celebration and inclusivity in your artwork. LGBTQ+ stories expressed visually, not your standard PRIDE rainbow coloured artwork.
  • Your artwork should be expressed as a portrait, either of yourself or someone who identifies as LGBTQ+.
  • Along with your visual artwork please provide a 150+ word description (in English) telling the story of you or your artwork, and what inspired you to create that piece of artwork.
  • Create contemporary artwork that is modern, visually beautiful, and makes people stop to admire it.
  • Embrace colour in your artwork! No black and white please.

  • Check out this mood board for inspiration.
  • Your artwork should contain a representation of one or multiple people. This could be of yourself, or someone that inspires you from the LGBTQ+ community or their allies.
  • Please ensure everyone included in your artwork signs a model release form. Please don't include images of people who have not given you permission to use their image.
  • Formats allowed: Your artwork should be static, 2D and may be in any digital or physical format including illustration, graphic design, collage, painting, screen-printing etc. Please no photography.
  • Specifications: You can create digital or physical artwork, but please ensure it can be printed to A2 size in portrait orientation. For digital artwork please ensure minimum 300 dpi. For physical artwork, please take a high quality photo and upload this (please keep original artwork).
About Eastpak
Eastpak's story began in 1952 as Eastern Canvas Products, making tough and durable bags for the US army. The 70s saw Eastpak worn by college kids, followed swiftly by the introduction of the iconic backpack, and by the late 90s Eastpak was known for its 30-year guarantee and had started introducing luggage into the mix. Today Eastpak offers street smart backpacks and travel gear, as well as exciting collaborations and product innovations.

The brand’s tagline ‘Built to Resist’ is carried through in the culture at Eastpak. Their values of Empowerment, Freedom, Creativity, Collaboration and Positive Resistance colour everything that they do and who they are as a team. Eastpak are a digital first brand with a drive to innovate and succeed.

The Career Opportunity
A minimum of 10, and up to 15 pieces of artwork will be selected by Eastpak. The Selected Artists will:
  • Potentially have their design exhibited in the Eastpak PRIDE exhibition
  • Potentially have their design showcased across Eastpak social, digital and PR channels
  • Receive £1,500 for each piece selected.
Selected Artists may be contacted directly by Eastpak to participate in additional PR activity around their artwork. This may include interviews, artist profile or storytelling etc.
Creative Invite Guidelines
  • This opportunity is open globally to those who are at least 18 years of age or the age of majority in their jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Eastpak and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Please note, that during the Submission Period, submissions may be featured on Eastpak's, Ello's and Talenthouse's social and digital media channels with credit given to the artist.
  • Artists should retain their original artwork files in the highest quality possible but designs must be submitted in JPEG or PNG, max size 10MB. No photography please.
  • Artists are required to arrange for any person(s) shown in their artwork to sign a model release form. No person(s) should be represented in a submission without permission from that individual.
  • Limit ten (10) submissions per artist or artist team. Please include images of the same piece of artwork in one submission.
  • Artwork must be original (meaning not using third party pre-existing copyright materials or stock imagery) but can be pre-existing or created especially for this opportunity.
  • Please include a description in English, explaining the story captured in your submission and your inspiration for the artwork. Please use the 'Say something about your submission' section within your submission.
  • We advice you to carefully read the "Submission Guidelines" above, and view the mood board for visual inspiration.
  • Artists that are not selected retain ownership in the original portions of their work, however Eastpak has the right to promote submissions on their channels in connection with this Creative Invite for three (3) months after the announcement of the Selected Artists. All artists will be credited accordingly.
  • The Selected Artists will have to sign an agreement assigning all rights, title and interest in and to the selected work to Eastpak for global usage. The selected work can still be used for artist's own portfolio purposes.
  • The Selected Artists may be contacted directly by Eastpak and asked to provide additional information about their artwork. Eastpak will use the information provided for PR purposes.
  • The selected submission may be modified in collaboration with the Selected Artists to accommodate production requirements.
  • Artists must join Talenthouse using an active email address in order to ensure they can be contacted should they be selected.
  • The Selected Artists must respond to Talenthouse within two (2) days of receiving the notification email or else will forfeit all incentives.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, guidelines or Official Rules.
  • No purchase necessary to enter.
Eastpak will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Launch:
    March 20, 2019 at 11:00 AM
  • Submission Deadline:
    April 12, 2019 at 10:00 AM
  • Selection Period Starts:
    April 12, 2019 at 10:00 AM
  • Creators Selected:
    May 2, 2019 at 10:00 AM
All times are in Pacific Time.