- Launch: April 16, 2019 at 10:00 AM
- Submission Deadline: May 28, 2019 at 10:00 AM
- Selection Period Starts: May 28, 2019 at 10:00 AM
- Creators Selected: July 18, 2019 at 10:00 AM
Capture authentic, original photos of social drinking occasions for Miller Lite
Miller Lite is the original American light beer. Brewed since 1975 with a strong belief that a beer can be light and not compromise on taste! For that reason Miller Lite also champions others that hold true to what they believe and who they are. Residents of these countries are excluded from participating.
Capture authentic and natural Miller Lite drinking occasions that are centred around hanging out with friends, BBQs, watching sport and living in the moment - just being you!
Miller Lite is looking for photos that feel like Miller Lite is a natural part of an occasion, not forced, and not just a close up of the product without any reason for it being there. The judging panel will be looking for photographs that showcase the brand in dynamic ways, through a 'real-world' lens that feels social, natural and relevant to all global markets.
Check out this mood board, and the ‘Do & Don't’ section below! Miller Lite will be looking for approximately 80% of the photos to include product, and 20% to be lifestyle and may include branding - see details on this below. You may submit a mix of both.
Up to 16 photos will be selected and receive $1,500 each. Artists may be commissioned to create additional photos for Miller Lite and receive up to $10,000 compensation.