Winner(s) will receive upto Rs.1,15,000/- as cash incentive

Compose AXE’s BOAT PARTY anthem for 2014

Winner Announced On
April 20, 2014
THE BRIEF

Axe is a brand made for men and they are celebrating that by hosting a party as only AXE knows how. The AXE BOAT PARTY is celebrating THE DESIRABLE INDIAN MAN. AXE acts as the perfect wingman for Indian men, like a magician unveiling their unique qualities which makes them appealing to women across the globe

  • They understand women better because they love their mothers so much
  • They are cute and cuddly like teddy bears with a nice warm furry coats
  • They posses great stamina and discipline as they will not move and inch from the couch through a whole cricket match
  • Scent of an Indian man- EXOTIC SPICE

THE TASK

To come up with an Anthem for AXE Boat Party keeping in mind AXE brand Attributes and concept of the event


ABOUT THE HOST

The Host

You’ve got to be kidding if you haven’t heard of the Axe Effect. However, it’s something else if you haven’t experienced it yet – you need some Axe in your life. Axe is synonymous with the cool, the young and all that young guys find dear. Axe is NOT just a deodorant. It helps the guy to do more than just smell good – it gives him an edge in the mating game.

The brand is synonymous with stories about uncontrollable attraction and quirky humour – it’s what defines us and sets us apart. If you dig that – and think you can top it – we’ve got just the right job to get your creative juices flowing.
THE CAREER OPPORTUNITY

The grand Prize winner as selected AXE will receive:

  • Exposure for their entry across the host's social media channels
  • Rs 75,000

Two runners up are selected by AXE will receive*:

  • Exposure for their entry across the host's social media channels
  • Rs. 20,000

*The host will select from the top 10% of the highest voted submissions.

KEY DATES

Launch Date: Jan 31st, 2014

Submit By: Feb 28th, 2014

Winner announcement: March 7th, 2014


Each stage will close at 12pm IST.

HOW AXE WILL SELECT

AXE will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

CREATIVE INVITE GUIDELINES

DO’S

Ideally a song with catchy lyrics capturing the theme

Youthfull, peppy and up tempo tune

English & Hinglish accepted

Between 2-4 minutes

DON’T’S

No explicit lyrics

Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here