Winner(s) will receive upto Rs.1,15,000/- as cash incentive
Compose AXE’s BOAT PARTY anthem for 2014
Axe is a brand made for men and they are celebrating that by hosting a party as only AXE knows how. The AXE BOAT PARTY is celebrating THE DESIRABLE INDIAN MAN. AXE acts as the perfect wingman for Indian men, like a magician unveiling their unique qualities which makes them appealing to women across the globe
To come up with an Anthem for AXE Boat Party keeping in mind AXE brand Attributes and concept of the event
The HostYou’ve got to be kidding if you haven’t heard of the Axe Effect. However, it’s something else if you haven’t experienced it yet – you need some Axe in your life. Axe is synonymous with the cool, the young and all that young guys find dear. Axe is NOT just a deodorant. It helps the guy to do more than just smell good – it gives him an edge in the mating game.
The brand is synonymous with stories about uncontrollable attraction and quirky humour – it’s what defines us and sets us apart. If you dig that – and think you can top it – we’ve got just the right job to get your creative juices flowing.
The grand Prize winner as selected AXE will receive:
Two runners up are selected by AXE will receive*:
*The host will select from the top 10% of the highest voted submissions.
Launch Date: Jan 31st, 2014
Submit By: Feb 28th, 2014
Winner announcement: March 7th, 2014
Each stage will close at 12pm IST.
AXE will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Ideally a song with catchy lyrics capturing the theme
Youthfull, peppy and up tempo tune
English & Hinglish accepted
Between 2-4 minutes
No explicit lyrics