Collaborate with adidas originals

Winner Announced On
May 22, 2013
THE BRIEF
In 2013, adidas are in search of the fresh, the unique, the breathtaking. What happens when styles/trends/cultures clash and collide? True originality is born. adidas are inviting you to create your own collision, to develop the unorthodox, the extraordinary, to deliver concepts never before seen, all in the name of originality.

Submissions must incorporate at least one core element of adidas originals, such as the logo, or a particular shoe/item of clothing etc. You may crash and collide this with whatever you see fit! You can use any art form whatsoever – graphic design, free hand, photography... The judges are seeking bold and striking submissions but importantly, work that still screams adidas originals.

The best collisions will be displayed in the London and Liverpool adidas stores in a unique exhibition over the course of the campaign. We’ll alert you if your work goes up on the wall.
ABOUT ADIDAS ORIGINALS

Adi-Dassler’s vision was to provide every athlete with the best footwear for his or her respective discipline to help them get better, faster and stronger. 

This principle guided Dassler through his career until his death in 1978. 

With 700 patents and other industrial property rights worldwide, Dassler’s works speak for his permanent quest for perfection. 

His belief and tenacity still lives today in three adidas sub-brands—adidas Sport Performance, adidas Originals and adidas Sport Style.)

adidas Originals is the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives.  

It is marked by the iconic Trefoil logo that was first used in 1972.

Today, adidas Originals brings adidas heritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.


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THE GRAND PRIZE

The judging panel will choose 2 entries to be displayed as victors in the London and Liverpool outlets. In addition, these winners will receive:

  • A financial bursary of up to £5,000, tailored specifically to your needs as an artist and designed to help propel your career
  • Promotion of your work across adidas Twitter and Facebook platforms
  • The chance to work with adidas on the next Originals campaign in the Summer
  • adidas Originals vouchers

HIGHLY COMMENDED

One highly commended artist will receive:

  • A financial bursary of up to £1,500, tailored specifically to your needs as an artist and designed to help propel your career
  • Promotion of your work across adidas Twitter and Facebook platforms
  • adidas Originals vouchers

THE COMMUNITY CHOICE

The highest voted artist will receive:

  • A financial bursary of up to £1,500, tailored specifically to your needs as an artist and designed to help propel your career
  • Promotion of your work across adidas Twitter and Facebook platforms
  • adidas Originals vouchers

CREATIVE INVITE GUIDELINES
  • Participants must be 18 years old at the time of entry and residents of the United Kingdom
  • This opportunity is open to UK residents, if you are not from the UK you understand and agree that you are not eligible for prizing
  • A description about their design must be included
  • Participants may submit:
    - Artwork in RGB colourscale (JPG or PNG 5MB Max)
    - Photography (JPG or PNG 5MB Max)
  • Participants can only submit one original piece of work
  • Artwork will be displayed in the London and Liverpool adidas stores in a unique exhibition over the course of the campaign. Participants will be alerted if their work goes up on the wall
  • Participants must retain their original artwork should they be chosen as a winner
  • The winning designs may be modified to accommodate production requirements
  • Designs must be original (meaning not using third party pre-existing copyright materials)
  • Participants must join using an active email address so if chosen they can be easily contacted
  • Inappropriate or harmful submissions will be removed
  • No purchase necessary
  • All submissions will be featured in digital galleries to promote your entry via public voting on Facebook and Twitter. Voting will give you additional exposure and recognition for your work as well as new fans and supporters. adidas will select the overall winners. The highest voted entry also receives a prize
  • Participants agree that their entries can be used by adidas Originals in connection to the contest
  • Participants who win prizes agree that their entries can be used as described in the 'Details' section
  • All participants retain ownership of their work
Official Rules
It's important to know our Official Rules before starting your creative work.
Read Here
HOW ADIDAS ORIGINALS WILL CHOOSE
adidas Originals will select from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Key Dates
  • Submit By: May 1, 2013 at 10:00 AM
  • Voting Starts: May 1, 2013 at 10:00 AM
  • Voting Ends: May 15, 2013 at 10:00 AM
  • Winner Announcement: May 22, 2013