Reimagine the Sailor Jerry brand by creating unique & modern artwork

Creator Selection On
December 9, 2022

Sailor Jerry is the second biggest spiced rum in the world and was created in honour of Norman ‘Sailor Jerry’ Collins, the father of old school tattoos. Having grown an engaged and loyal audience over the last decade, the brand is now looking to evolve how it presents itself to the world.

Sailor Jerry would like you to reimagine a fresh and modern take on the current brand by creating unique and diverse artwork/iconography.

The style of work Sailor Jerry would like to see can be illustrations, graphic design, animation or gifs.

Up to 12 pieces of work will be chosen by Sailor Jerry as Selected Creators, and receive $650 each assigning the brand a 1 year digital + social, exclusive license for use on client’s social and digital channels.

Things to Consider
  • Be inspired by the Sailor Jerry brand but add your own modern twist!
  • Sailor Jerry built their brand by staying true to the extraordinary legacy of renowned tattoo artist, Norman ‘Sailor Jerry’ Collins. Currently, the brand is going through a change and would like to explore changing its image to be inspired by the art of Norman Collins rather than strictly adhering to it.
  • Your submission could be an illustration, graphic design, animation or GIF
  • Please follow the submission specifications for your artwork 1:1, 16:9 & 9:16
    • Static Imagery JPEG or PNG. Maximum file size 10 MB
    • Animations or GIF MP4 of MOV. Maximum file size 2 GB
  • Keep in mind your submissions should be suitable for Sailor Jerry's social channel
  • Sailor Jerry would like to move away from their current look and feel and towards a new direction, take a look at the moodboard to get inspired

  • Your work should appeal to a 21-25-year-old audience, spiced rum drinkers, male, female, non-binary
    • Sailor Jerry's target market is confident, creative, straight-up characters who don't take life too seriously
  • You can include the Sailor Jerry logo and/or bottle in your submission (see asset pack below)
  • Your submission can include typography. You can use a standard free-to-use font, or create your own and integrate it into the artwork itself - it's up to you
  • You can use text in your work, but please only use American English
  • The moodboard imagery should only be used for inspiration, and not used directly in your work
  • Tell us about your creative process and inspiration via the 'Description' field in your submission
  • Please don’t share your submitted work online, on social media or in your portfolio, until you have been given confirmation
  • We would like to see in your submission
    • The bottle of rum and/or the Sailor Jerry logo
    • Be inspired by Norman Collins' flash tattoos, either whole or part
  • Keep the theme colourful, bold & bright, edgy but enticing don't be afraid to use bold use of color and lines
  • Be inspired by Sailor Jerry's moodboard
  • Download the Asset Pack for access to the flash tattoo art, logos and rum bottle.
  • If desired, you may incorporate any of the below slogans. This is not mandatory:

    1. Be Bold. Live Bright.
    2. Live Life Bold and Bright.
    3. Taste. Kicked up a Notch.
    4. Good Rum. Great Times.
  • Sailor Jerry is moving away from their beige background therefore avoid this in your artwork
  • Stay away from other competitor brands look and feel in your work.
  • Do not highlight Sailor Jerry's alcohol strength (80 proof / 40% in UK - 92 proof / 46% in US) in your work
  • You should not show or imply drunkenness, that the brand has curative or therapeutic properties, irresponsible drinking, dangerous situations, anything offensive, including any people under the age of 25 or any other brands in your artwork
  • Please don’t share your submitted work online, on social media or in your portfolio, until you have been given confirmation
A craftsman of unflinching integrity, our rum is created in honour of Norman ‘Sailor Jerry’ Collins, the father of the old-school tattoo. He built his rep tattooing in WW2 era Hawaii, where sailors came to raise hell on shore leave. Our delicious rum still likes to raise hell in dive bars, at live gigs and backyard BBQs around the world. Our rum, merch and clothing are enjoyed by creative folk, tattoo artists and people who like things kicked up a notch - Sailor Jerry is not just a rum, it’s a way of life.

Up to 12 pieces of work will be chosen by Sailor Jerry as Selected Creators. Each will:
  • Potentially have their work used across Sailor Jerry social, digital and wider marketing channels
  • Receive $650 for each piece selected, assigning the brand a 1 year digital + social, exclusive license for use on client’s social and digital channels.
  • Who is eligible: This opportunity is open globally and you need to be at least 25 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Sailor Jerry and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Sailor Jerry's social media channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Sailor Jerry. All rights in and to the material provided are reserved by Sailor Jerry.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Your work must be submitted in MP4 format, max. size 10 MB. Please retain your original source files in the highest quality possible. Please no photography.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership of the original portions of your work. However, by submitting you hereby grant Sailor Jerry; a worldwide, non-exclusive, digital license from Open Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • Submissions will never be shown and cannot be shared during this campaign, Selected Creators will be announced by name at the top of the brief on the Selected Creator announcement date.
  • If you are a ‘Selected Creator’, you will be required to assign a worldwide, exclusive, social and digital, 12-month license in and to the selected work to Sailor Jerry for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase is necessary to enter or be selected.
  • You now have the option to open up an ElloU bank account to get paid if you are a national and passport holder of one of these countries: Austria, Belgium, Czech Republic, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Slovakia, Spain, and Sweden. ElloU will be the cheapest service for you to pay and receive money. You can read more here and can download the ElloU app from the App Store or Google Play by searching for ElloU. If ElloU does not apply to you, we can still pay your incentive by bank transfer (no cost to you) or PayPal (you will pay a 4% fee).

Sailor Jerry will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (40%), Originality (40%) and Overall Understanding of the theme (20%).
Key Dates
  • Launch:
    September 16, 2022 at 5:00 PM
  • Submission Deadline:
    October 28, 2022 at 5:00 PM
  • Creators Selected:
    December 9, 2022 at 5:00 PM
All times are in London Local Time.