The first thing someone notices about you is your hair - it's a crown you will never take off.
You're given a once-in-a-lifetime opportunity, by a leading haircare company, to innovate a brand new premium haircare product for female customers in Japan, one that would help others put their best hair forward; what would you create?
The haircare category is becoming more fragmented every year because consumers of today are no longer brand loyal. Their strong appetite for new brands is fuelled by the joy of discovering new brands to find the best haircare available. They are seeking brands that would provide them with a unique experience which would, in turn, spark an emotional connection. You now have the chance to innovate and come up with a completely new concept for a haircare product - this can be anything from a shampoo, a conditioner to a leave-in product or a hair mask. Use your imagination!
Using the two templates provided,
your submission should be in English or Japanese and include the following:
• Your suggested product name
• Your idea described in one line (short and punchy)
• A brief description about your product idea (max 300 words)
• Your suggested ingredients, scent and sensorial experience
• A rough product logo
• A rough packaging shape and design
• A visual expression of your idea in the form of a moodboard
The host will select five submissions. The Selected Artists will potentially have their ideas produced and will be rewarded with $2,000 for each idea selected.