Design Limited Edition Festive Packaging For Seagram's Imperial Blue Whisky
Seagram’s Imperial Blue whisky is known for its exquisite smoothness. With a perfect blend of Indian grain spirits and imported scotch malts, it is the leading whisky brand of Pernod Ricard. To celebrate 2021’s end of year festivities, Pernod Ricard is looking for a new festive packaging design and they want to collaborate with you!
Artists, graphic designers and illustrators from around the world are invited to create one-of-a-kind limited edition designs, for Seagram’s Imperial Blue bottle label and mono carton. The artworks should focus on global end of year festive occasions and conviviality - the quality of being friendly and lively. Conviviality has different expressions across the globe during the festive period, so we want to see diverse creative visualisations that bring to life the vibrant festive feel.The judges at Pernod Ricard are looking for vibrant packaging designs that appeal to global audiences but particularly target their main consumers across Africa, South East Asia, the Persian Gulf and the Mediterranean. 3 x Selected Creators will be chosen and each receives $4500 for their artworks and potentially has their work featured in Pernod Ricard's marketing campaign, across OOH (out of home), print, digital and retail advertising.
Design eye-catching, limited edition packaging for Seagram’s Imperial Blue whisky to celebrate end of year (EOY) festivities and conviviality.
We want to see celebratory designs that are happy, optimistic and good-humored. Please capture the casual fun of EOY festive occasions, such as New Year's. Clichéd motives and traditional expressions of such festivities should be avoided.
Your submission must include 2 x static elements:
1. 750ml digital bottle label design
2. 750ml digital mono carton design
Please download the templates and artwork files here, to use for your designs. The design must adhere to the dimensions provided.
You are free to choose your own color palette, but please make sure they complement the aspirational imagery on the packaging. The color palette should not be loud or appeal to kids. Please avoid neon colors and characters/figures that are cartoonish in style.
If you decide to include figurative illustration of humans, please ensure they are geo-neutral. We want to avoid depicting specific nationalities.
Please do not alter the brand’s font family, font size or orientation on the label or mono carton.
Please ensure that all mandatories and text are clear and legible - you are free to change the color of the mandatories if needed.
Your design must be original artwork. It should not include any reference to religious symbols, political symbols or monuments. There must be no nudity or pornography, curse words or vulgarities.
We do not want specific motifs around particular occasions such as Christmas or New Year. The packaging must not contain any religious cues or represent a specific nationality.
3 x Selected Creators, from the global market, will be chosen by Pernod Ricard and each receive $4,500 for their final artworks, assigning full ownership to the brand.
Selected Creators will be required to sign a Non-Disclosure Agreement
Non-selected artworks could potentially feature across the Brand’s own social channels for up to 3-months. The creator will always be credited.
Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within 48 hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
No purchase necessary to enter or be selected.
The judging criteria is based on :
Overall understanding of the themes (30%)
Launch: Monday, July 12th, 5:00pm
Submission Deadline: Monday, August 9th, 5:00pm
Selected Creator Announcement : Friday, August 27th
All times are in London local time (BST).