Design Limited Edition Festive Packaging For Seagram's Imperial Blue Whisky

Creators Selected On
August 27, 2021
Great news, we are giving you a bit more time to create your artworks. The submission deadline has moved to Monday, August 9th at 5:00PM BST.

Please do not share your artworks on any public domain, including personal websites and social media channels, until the times outlined below!

When designing you artwork, please keep these key points in mind:
  • Clichéd motives/expressions of traditional festivities should be avoided.
  • Conviviality/ light-hearted fun/casual celebrations must be at the heart of your designs - the packaging needs to tell a story!
  • We want to see modern expressions which attracting a young & youthful consumer.
  • Your artworks should be aspirational!

Seagram’s Imperial Blue whisky is known for its exquisite smoothness. With a perfect blend of Indian grain spirits and imported scotch malts, it is the leading whisky brand of Pernod Ricard. To celebrate 2021’s end of year festivities, Pernod Ricard is looking for a new festive packaging design and they want to collaborate with you!

Artists, graphic designers and illustrators from around the world are invited to create one-of-a-kind limited edition designs, for Seagram’s Imperial Blue bottle label and mono carton. The artworks should focus on global end of year festive occasions and conviviality - the quality of being friendly and lively. Conviviality has different expressions across the globe during the festive period, so we want to see diverse creative visualisations that bring to life the vibrant festive feel.

The judges at Pernod Ricard are looking for vibrant packaging designs that appeal to global audiences but particularly target their main consumers across Africa, South East Asia, the Persian Gulf and the Mediterranean. 3 x Selected Creators will be chosen and each receives $4500 for their artworks and potentially has their work featured in Pernod Ricard's marketing campaign, across OOH (out of home), print, digital and retail advertising.
Things to Consider

  • Design eye-catching, limited edition packaging for Seagram’s Imperial Blue whisky to celebrate end of year (EOY) festivities and conviviality.

  • We want to see celebratory designs that are happy, optimistic and good-humored. Please capture the casual fun of EOY festive occasions, such as New Year's. Clichéd motives and traditional expressions of such festivities should be avoided.

  • The tone of the artwork should be aspirational and reflect the ‘lighter side of life’.

  • Your packaging design should be contemporary - we want modern artworks that attract a youthful consumer.
  • Before starting, please check out Imperial Blue’s Instagram, along with this product video.

  • Your submission must include 2 x static elements:

    1. 750ml digital bottle label design

    2. 750ml digital mono carton design

    Please download the templates and artwork files here, to use for your designs. The design must adhere to the dimensions provided.

  • The original artworks must be digital designs or illustrations, created as editable, unflattened vector-based files in Adobe Illustrator. The files must be made to an .AI format.

    Please upload your artworks to the Talenthouse website as high res files, maximum 10MB in JPEG or PNG format. Make sure to keep the original layered artwork files as we will need them if you are selected.

  • This opportunity is open to creators in global markets.

  • Please consider Pernod Ricard's target consumers across Africa, South East Asia, the Persian Gulf and the Mediterranean, when creating your artwork.

    Do's and Don'ts

  • Please do not share your artworks on any public domain, including your website, Instagram or any other social channel, until the following times:

    - Selected Creators - not until Pernod Ricard launches the packaging in the market

    - Non-Selected Creators - not until October 12th, 2021

  • Please keep the target audience in mind while you design: young aspirational individuals who embody self-belief. They’re middle-class consumers who are seekers and strive to make the most of their lives. They’re first jobbers, entry level executives. ‘Everyday celebrations’, ‘Relax/Unwind’ and ‘Get High’ are their key states of being. They prefer drinking in the company of their close friends.
  • You are free to choose your own color palette, but please make sure they complement the aspirational imagery on the packaging. The color palette should not be loud or appeal to kids. Please avoid neon colors and characters/figures that are cartoonish in style.

  • If you decide to include figurative illustration of humans, please ensure they are geo-neutral. We want to avoid depicting specific nationalities.

  • Please do not alter the brand’s font family, font size or orientation on the label or mono carton.

  • Please ensure that all mandatories and text are clear and legible - you are free to change the color of the mandatories if needed.

  • Your design must be original artwork. It should not include any reference to religious symbols, political symbols or monuments. There must be no nudity or pornography, curse words or vulgarities.

  • We do not want specific motifs around particular occasions such as Christmas or New Year. The packaging must not contain any religious cues or represent a specific nationality.


3 x Selected Creators, from the global market, will be chosen by Pernod Ricard and each receive $4,500 for their final artworks, assigning full ownership to the brand.

Pernod Ricard is the world number two wine and spirits company. It holds one of the most prestigious brand portfolios comprising of: Blenders Pride, Royal Stag, Imperial Blue, 100 Pipers, Absolut Vodka, Ricard Pastis, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and well known wine such as, Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.

Website I Instagram

  • Who is eligible: This opportunity is open to global creators. Creators must be at least 25 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Pernod Ricard and Talenthouse are not eligible to participate. Void where prohibited by law.
  • All submissions must be your own original work (meaning you are not allowed to use third party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Pernod Ricard. All rights in and to the material provided are reserved by Pernod Ricard India.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Please retain your original layered artwork files in the highest quality possible.
  • Please add a short description in English explaining the inspiration behind your work.
  • You are free to submit up to 15 artworks.

  • 3 x Selected Creators will each receive $4,500 for their final pieces, assigning full ownership to Pernod Ricard. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use after the Selected Creator announcement.

  • Please do not share your artworks on any public domain, including your website, Instagram or any other social channel, until the following times:

    - Selected Creators - not until Pernod Ricard launches the packaging in the market (TBC after selection)
    - Non-Selected Creators - not until October 12th, 2021

  • Selected Creators must respond to Talenthouse within 2 days of receiving the notification email or else forfeit all incentives.
  • Selected Creators will be required to sign a Non-Disclosure Agreement

  • Non-selected artworks could potentially feature across the Brand’s own social channels for up to 3-months. The creator will always be credited.

  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.

  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within 48 hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.

  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).

  • No purchase necessary to enter or be selected.

Pernod Ricard will choose the artworks that best showcase end of year festivities and conviviality, and most aptly highlight the brand ethos and identity. A qualified submission is one which meets all the Terms & Conditions and Official Rules.

The judging criteria is based on :

  • Creativity (40%)

  • Originality (30%)

  • Overall understanding of the themes (30%)


Launch: Monday, July 12th, 5:00pm

Submission Deadline: Monday, August 9th, 5:00pm

Selected Creator Announcement : Friday, August 27th

All times are in London local time (BST).