Design bold and original limited edition packaging for The Glenlivet’s 200th anniversary
As the original Speyside Single Malt, The Glenlivet has been setting new standards since 1824. Their founder, George Smith, was a curious and innovative spirit who, when he saw the world was changing, seized the opportunity to innovate, progress forward and make his mark on history.
200 years later, his legacy continues to inspire and fuel The Glenlivet's passion for progress and originality. As they celebrate this exciting milestone, we are inviting artists from all disciplines to join us in breaking tradition to craft packaging for a commemorative Limited-Edition bottle of The Glenlivet.
For the packaging design, we’re looking for an original spin on The Glenlivet story, one that breaks the conventions of the Single Malt category to arrest the attention of the next generation of whisky drinkers. There are no rules around how to enjoy The Glenlivet, therefore let nothing inhibit your creativity or your originality. Enjoy creating a fresh, contemporary Limited Edition packaging for The Glenlivet that honours their past and embraces their future.
The Glenlivet is, and has always been, THE ORIGINAL SPEYSIDE SINGLE MALT. Inspired by the conviction and vision of our founder George Smith, we’ve been setting new standards since 1824 as we defy the laws of convention to open-up the world of single malt to be enjoyed by all.
Our story begins in the remote and isolated Livet valley, where our fearless founder broke the rules to illegally craft a whisky that would be sought after by kings and literary legends alike. When the opportunity arose to become the first legal distiller in the parish of Glenlivet, George grasped it, even as it put him at dangerous odds with the other illicit distillers in the region. To protect himself and his distillery, he carried a pair of flintlock pistols with him wherever he went.
Fast forward 200 years and The Glenlivet is continuing to break traditions and set new standards in whisky. We showcase the bold and vibrant world of Scotch and encourage the enjoyment of single malt outside the confines of traditional conventions.
From Smith’s indomitable courage in obtaining his first distillery licence to our latest #breakthesterotype campaign which celebrates the modern whisky drinker, The Glenlivet continues to be bold, confident and irrepressibly ORIGINAL.Website • Facebook • Twitter • Instagram • Break the Stereotype
The designs will be shown through two routes of approval. First The Glenlivet will review all design submissions and will narrow them down to a total of 15. The judging criteria implemented are based on Originality (50%), Creativity (25%) and Overall Understanding of the brief (25%).
Then 5 of these 15 designs will go to a public vote conducted by The Glenlivet – from which the highest votes will be the winner.