Design bold and original limited edition packaging for The Glenlivet’s 200th anniversary

Selected Creator Announcement:

Thank you to everyone who submitted their beautiful designs for The Glenlivet's 200th year anniversary. Submission will remain hidden until closer to the product release date. However a massive congratulations to the Selected Creator Studio Berdi and the wonderful Finalists Marcus Mariani, Yeve Drovosekova, Itty Danilo and Andy Behan.

As the original Speyside Single Malt, The Glenlivet has been setting new standards since 1824. Their founder, George Smith, was a curious and innovative spirit who, when he saw the world was changing, seized the opportunity to innovate, progress forward and make his mark on history.

200 years later, his legacy continues to inspire and fuel The Glenlivet's passion for progress and originality. As they celebrate this exciting milestone, we are inviting artists from all disciplines to join us in breaking tradition to craft packaging for a commemorative Limited-Edition bottle of The Glenlivet.

For the packaging design, we’re looking for an original spin on The Glenlivet story, one that breaks the conventions of the Single Malt category to arrest the attention of the next generation of whisky drinkers. There are no rules around how to enjoy The Glenlivet, therefore let nothing inhibit your creativity or your originality. Enjoy creating a fresh, contemporary Limited Edition packaging for The Glenlivet that honours their past and embraces their future.

Things to Consider
  • Craft an original carton and bottle design for The Glenlivet’s 200-year anniversary using your own unique skills and talent, but do what you can to incorporate or reimagine our brand equities to make this distinctively The Glenlivet
  • Designs should be elevated, premium and truly celebratory to proudly commemorate 200 years of The Glenlivet
  • Your designs should deliver impact on the shelf, breaking the conventions of the Single Malt category with fresh style, modern relevance, and warm approachability
  • Your submission should appeal to a global target audience who relates the Glenlivet's core values – championing originality, progressiveness, openness and curiosity
  • Stay true to our heritage, but be bold, courageous, and unafraid to mix it up
  • Use this packaging template, when creating your work. You will be designing the bottle label and outer carton (we recommend you submit them together side by side, here is an example of how it could look)
  • Please submit both the flat template and mock-up (it includes guidelines on fixed e.g. logo & text and editable areas e.g. white space of the template)
  • To note: The Glenlivet are unable to provide font files (due to licensing) however in the 'packaging templates' the font names are given. You can be influenced by the fonts and if you wish to use text in your work you are welcome to use or create your own
  • Please read the Design Guidelines before starting your work

  • Check out this mood board for inspiration
  • Keep in mind your submissions should be suitable for point of sale and promotional outlets worldwide, and may also be used on The Glenlivet’s social channels
  • Be inspired by The Glenlivet's color palette when creating your work. You can add complementary colors as you wish. This product will be our signature whisky The Glenlivet 12-Year-Old – consider how we use Teal as the overarching colour for this product (also the brand colour)
  • You can use text in your work, but please only use British English. You can use a free-to-use font or originally create your own (recommended)
  • Reference imagery should only be used for inspiration, and not used directly in your work
  • Don't show or imply drunkenness, that the brand has curative or therapeutic properties, irresponsible drinking, including any people who look under the age of 25 or any other brands in your artwork
  • Don't include references to any real people, dangerous situations, other brands, show/imply alcohol or drunkenness, or anything offensive (ie George’s pistols!)
  • Tell us about your inspiration and original thinking behind your design via the 'Description' field in your submission
  • Please DO NOT share your submitted work online, on social media or in your portfolio

The Glenlivet is, and has always been, THE ORIGINAL SPEYSIDE SINGLE MALT. Inspired by the conviction and vision of our founder George Smith, we’ve been setting new standards since 1824 as we defy the laws of convention to open-up the world of single malt to be enjoyed by all.

Our story begins in the remote and isolated Livet valley, where our fearless founder broke the rules to illegally craft a whisky that would be sought after by kings and literary legends alike. When the opportunity arose to become the first legal distiller in the parish of Glenlivet, George grasped it, even as it put him at dangerous odds with the other illicit distillers in the region. To protect himself and his distillery, he carried a pair of flintlock pistols with him wherever he went.

Fast forward 200 years and The Glenlivet is continuing to break traditions and set new standards in whisky. We showcase the bold and vibrant world of Scotch and encourage the enjoyment of single malt outside the confines of traditional conventions.

From Smith’s indomitable courage in obtaining his first distillery licence to our latest #breakthesterotype campaign which celebrates the modern whisky drinker, The Glenlivet continues to be bold, confident and irrepressibly ORIGINAL.

WebsiteFacebookTwitterInstagramBreak the Stereotype
A minimum of 3 pieces and up to 5 pieces of work will be chosen by The Glenlivet as Finalists. Each will:
  • Potentially have their artwork used across The Glenlivet/Pernod Ricard across social and digital channels.
  • Finalists will have the chance to take part in a virtual whisky masterclass with The Glenlivet Global Brand Ambassador.
  • 5 Finalist (runner-up) artists will receive an incentive of £1000 each.
The 5 Finalists will take part in a social vote to decide who the Selected Creator will be.

The Selected Creator (x1) will:
  • Have their work produced and sold as a Global Limited Edition in 2024.
  • Potentially have their artwork used across The Glenlivet/Pernod Ricard social and digital channel.
  • Potentially have their artwork feature as part of a PR campaign and live across point of sale and promotional outlets worldwide.
  • Selected creators will have the chance to take part in a virtual whisky masterclass with The Glenlivet Global Brand Ambassador.
  • Receive an additional £4,000 for their design

  • Who is eligible: This opportunity is open globally and you need to be at least 25 years of age at the time of submission. Employees and their immediate family and household members of The Glenlivet and Talenthouse AG are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on The Glenlivet/Pernod Ricard's social media channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by The Glenlivet/Pernod Ricard. All rights in and to the material provided are reserved by The Glenlivet/Pernod Ricard.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Please no photography or video.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant The Glenlivet/Pernod Ricard a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 1-year license in and to the selected work to The Glenlivet/Pernod Ricard for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
  • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to The Glenlivet/Pernod Ricard for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.


The Glenlivet will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The designs will be shown through two routes of approval. First The Glenlivet will review all design submissions and will narrow them down to a total of 15. The judging criteria implemented are based on Originality (50%), Creativity (25%) and Overall Understanding of the brief (25%).

Then 5 of these 15 designs will go to a public vote conducted by The Glenlivet – from which the highest votes will be the winner.

  • Launch: October 21, 2022 at 5:00 PM
  • Submission Deadline: December 5, 2022 at 5:00 PM
  • Creators Selected: February 27, 2023 at 5:00 PM (timings updated on 27th January)
All times are in London Local Time.