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Design artwork for DKNY's new logo!

Creators Selected On
July 23, 2021
“ The creativity of all the submissions was beyond! You took our brief and blew it out of the water. As someone who has worked with the brand for a long time – it was inspiring to see the interpretations of the brand and application in your work. Thank you for the hard work and we are excited to highlight those selected soon. Congratulations”

Natalie, VP of Marketing
DKNY
INTRODUCTION

For years, DKNY's iconic skyline logo artwork (right) has served as the unofficial entrance to New York City's Soho district. The logo has become more “fabric of the city” than corporate billboard.

Now, this quintessential New York fashion label is looking to draw inspiration from the Soho Wall and invite creators to design custom artwork, utilizing a brand-new D-K-N-Y logo. The new logo returns to the design aesthetic of the historic Soho Wall era – thicker, bolder and more in your face (like a New Yorker!) - reinforcing DKNY’s position as an innovative, cool and cosmopolitan brand.

Visual artists and storytellers from around the world are invited to create one-of-a-kind artworks that play with the new logo, using it in its classic vertical form (or stacked alternative, or both!). You are free to create the artwork in a medium of your choice that is authentic to your practice - this could be photography, multimedia (i.e. short form animation), paint or graffiti - as long as the final assets are formatted for social media (see 'Things To Consider' section below).

DKNY invite you to take inspiration from some of the logo artworks that have already been created - such as the animation below and the two static logo artworks further down this page!

The judges at DKNY are looking for bold and eye-catching artworks that champion the brand's cool, cosmopolitan ethos. 7 x artworks will be chosen as Selected Creators - each creator will receive $2000. All artworks could potentially be featured across DKNY’s social channels in real time, with credit given.

Created for DKNY by Georgie Yiannoullou
THINGS TO CONSIDER
  • We would like you to take inspiration from the iconic Soho Wall and create an artwork that is authentic to your art practice.

  • You can also take inspiration from the three artworks (static + moving) that you see on this page.

  • Please use these vector files - you can work with either the vertical or stacked logo, or both!

  • Before you start, please take a look at this moodboard for inspiration and read the logo guidelines.

  • The design must be in line with DKNY’s ethos and identity in 2021.

  • You are free to use your own color palette.

  • The final artwork must be formatted for social media. For example:
    • you could create a digital artwork or video, or

    • you could make a large scale street painting or graffiti.

      If you take a large scale approach, you must document your artwork on film using video or stop-motion photography.

  • Please submit a digital artwork, at a minimum of 300 dpi, maximum file size 10MB, in one of the following formats:
    • Static:

      • Square, aspect ratio 1:1 (1080px x 1080px)

      • Portrait, aspect ratio 9:16 (1080px x 1920px) or 4:5 (1080px x 1350px)


    • Video: 0:10 - 0:15 seconds in length, as .MP4 file

      • Square, aspect ratio 1:1 (1080px x 1080px)

      • Portrait, aspect ratio 9:16 (1080px x 1920px) or 4:5 (1080px x1350px)

      • Landscape, aspect ratio 16:9 (1920px x 1080px)

    • GIF: at least 0:06 seconds in length, max file size 2MB

      • Portrait, 600px x 800px

        Selected creators will be asked to share their project file.

    • Things we don't want to see:

      • Your design must be original artwork. It should not include any reference to religious symbols, political symbols or monuments; allude to alcohol drinking scenarios or dangerous situations, include any reference to children, or include images of real people (though you can draw people if you wish). There must be no nudity or pornography, curse words or vulgarities, no other trademarks or other logos of any kind – no copyrighted text or others’ owned artwork.

      • Reference imagery should only be used for inspiration, and not used directly in your work. You may be required to provide details on where you have drawn inspiration from.

    ABOUT DKNY

    DKNY is a global iconic fashion brand founded in 1989. The company designs, markets and distributes collections of apparel, accessories, footwear and select licensed products. The label continues to merge modern tailoring with sophisticated ease, celebrating the aspirational and practical spirit of New York. The city is a melting pot, a world of infinite possibilities and contrasts which gives consumers the energy and confidence to take a risk on life and reinvent oneself. More than a place, it's a unique state of mind, shared by New Yorkers and New Yorkers at heart around the world. The new collection takes DKNY’s wear-everywhere ethos ever forward by allowing everyone to create their own story.


    Website I Instagram I Twitter
    INCENTIVES

    7 x Selected Creators, from the global market, will be chosen by DKNY and each receive $2,000 for their final piece, assigning full ownership to DKNY.


    CREATIVE BRIEF GUIDELINES
    • Who is eligible: This opportunity is open to global creators. Creators must be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of DKNY and Talenthouse are not eligible to participate. Void where prohibited by law.
    • All submissions must be your own original work (meaning you are not allowed to use third party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by DKNY. All rights in and to the material provided are reserved by DKNY.
    • How to submit: Click on the ‘Participate’ tab and follow the instructions. Please retain your original layered artwork files in the highest quality possible.
    • Please add a short description in English explaining the inspiration behind your work.
    • We advise you to carefully read the 'Things to Consider' section above.
    • 7 x Selected Creators will each receive $2,000 for their final pieces, assigning full ownership to DKNY. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only as the pre-agreed time. All captions, copy & tags must align with the DKNY campaign guidelines.

    • Selected Creators must respond to TLNT within 2 days of receiving the notification email or else forfeit all incentives.

    • Non-selected artworks could potentially feature across the Brand’s own social channels for up to 6-months. The creator will always be credited.

    • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.

    • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within 48 hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.

    • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).

    • No purchase necessary to enter or be selected.


    HOW WILL DKNY CHOOSE
    The Creative & Brand Leadership Team at DKNY will choose the artworks that most aptly intersect with the brand ethos and identity in 2021! A qualified submission is one which meets all the Terms & Conditions and Official Rules.

    The judging criteria is based on :

    • Creativity (70%)

    • Originality (20%)

    • Overall understanding of the theme (10%)


    KEY TIMINGS


    Launch: Tuesday, June 1st, 9:00am

    Final Submission Deadline: Friday, July 2nd, 5:00pm

    Final Selected Creator Announcement : Friday, July 23rd


    All times are in EST.


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