Design a new and modern summer limited-edition packaging design for Raffaello

Creator Selection On
September 23, 2020

Since 1990, Raffello has offered a delicious summer indulgence treat with its ingredients of white almonds from California, Coconuts of pacific Islands and velvety cream. Raffello now wants to plan a huge summer activity for Germany, creating limited edition packaging.

Reimagine the classic Raffaello box, and design a modern, summer-inspired, limited-edition bag.

A minimum of 4 and up to 6 pieces of work will be chosen by Raffello as Finalists and receive €500 each. The Finalist designs will be chosen by Raffello's marketing team, from the Finalists selected 3 pieces of the work will be chosen as Selected Creators and receive an additional €3,500 each.

Things to Consider
  • Design an elegant and new limited-edition bag design for Raffaello. Change the classical package into a summer-inspired handbag with different eye-catching artwork
  • Your submission should capture a fresh and modern perspective to the current packaging design to be more appealing to a younger target group (20-39 year olds)
  • Your submission should fit perfectly into the summer season. Focus your design on being elegant yet trendy making the Raffello bag the 'it-bag'
  • Your design should be able to stand out from competitor brands and be recognized as a special edition packaging
  • Use this packaging template to create your design (updated July 30). This includes guidelines on fixed and editable areas of the template (you don't need to keep the window on the box)
  • Include 2 elements in your submission: your design on the flat template, and a mock up showing the assembled bag (show the handles) with the front side visible
  • Before you start, read these brand guidelines
  • Your submission should be digitally created as layered AI or PSD files, min 120 dpi. Please submit your work as a JPEG or PNG, max. size 10 MB.
  • Check out this mood board for inspiration, showing the look & feel Raffello want to achieve with the packaging handbag
  • Consider Raffello's values. Get a better feeling and understanding of the brand in this 'About Raffello' pdf

  • Your work should appeal to a younger target group of females & males from ages around 20-39
  • Keep in mind your submissions should be suitable for a huge OOH summer activation in Germany and may also be used on Raffello's social channels
  • Be inspired by the Raffello example bag design & color mood charts when creating your work. You can add complementary summer-inspired colors as you wish
  • The Raffello logo must be included in your bag design, you are allowed to change the size and position of the logo but it has to be placed on a white background. Please read the brand guidelines before starting your work, detailing how to use the logo correctly
  • You can use text in your work, but please make sure it is readable and the wording fits with the summer theme
  • Don't include shiny, glittery effects, or pure black elements in your design
  • Reference imagery should only be used for inspiration, and not used directly in your work
  • Don't include references to any people, dangerous situations, other brands, show/imply alcohol or drunkenness, or anything offensive
  • Tell us about your creative process and inspiration via the 'Description' field in your submission
  • Please don't share your submitted work online, social media or in your portfolio
Everyone wants to feel the lightness of summery feelings all year round. Since 1990 Raffaello offers due to it‘s ingredients of white almonds from California, Coconuts of pacific Islands and a velvety cream a delicious summer indulgence.

Now Raffaello wants you to bring a fresh, new and modern perspective to the actual package of white, pure and elegant design to be appealing to a younger target group.

The idea is to change the classical package into a summery handbag with different eye-catching designs – while capturing an unseen style but still fitting to a praline brand.


A minimum of 4 pieces and up to 6 pieces of work will be chosen by Raffello as Finalists. Each will:
  • Potentially have their work used across Raffello social, digital and wider marketing channels
  • Potentially be included in Raffello's vote to confirm the Selected Creators
  • Receive €500 for each piece selected
Raffello will host a vote to determine which Finalists are 3 pieces of work are selected. The 3 Selected Creators will:
  • Potentially have their work produced into L.E bag designs
  • Potentially have their work showcased across social, digital, PR and POS
  • Receive €3,500 for each piece selected
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Raffello and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Raffello social media channels with credit given to you. We kindly ask you to not share the work you submit anywhere on or off-line including your own social channels or website
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Raffello. All rights in and to the material provided are reserved by Raffello.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Please no photography or video.
  • All submissions must use the Raffaelo packaging template provided and adhere to the guidelines.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Raffello a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 2-year license in and to the selected work to Raffello for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use unless you have been given approval by the Client
  • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Raffello for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that you may only showcase your work on your portfolio once the work has been produced and you have been given approval by the Client.
  • If selected, you may be asked to modify your work to fit production requirements.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.

Raffello will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).

Key Dates
  • Launch:
    July 22, 2020 at 6:00 PM
  • Submission Deadline:
    August 10, 2020 at 5:00 PM
  • Creators Selected:
    September 23, 2020 at 6:00 PM
All times are in London Local Time.