Design a disruptive gift pack for Bombay Sapphire inspired by their mission to “Stir Creativity”

Submission Open
22 Days
11 Hrs
38 Mins

It is Bombay Sapphire’s mission to inspire and unlock creative self-expression for everyone. Creativity makes us feel alive! Creativity lives in Bombay Sapphire gin. It is the perfect canvas for experimentation and expression. For this brief Bombay Sapphire would like to focus on championing and providing a platform for underrepresented creators in the USA & Canada.

Rip up the rule book when it comes to spirit industry packaging. Stir your creativity to design the most talked about piece of branded packaging!

Design a disruptive gift box for Bombay Sapphire that transforms an ordinary box into a creative illusion, using your own unique aesthetic and incorporating Bombay’s brand colors!

Bombay Sapphire will select x2 pieces of work that will be chosen as Selected Creators and receive $5,000 each.

This Selected gift box will be promoted and available for sale September – December 2022. The purpose of it is to bring the brand’s Stir Creativity positioning to life, creating disruption on the shelf and establishing an emotional connection with consumers.

  • Design a disruptive gift-box for Bombay Sapphire using your own unique style but also incorporating Bombay Sapphire brand colors and branding to make this distinctly and unmistakably Bombay
  • The gift pack should be premium and stand out from a traditional gift box. Bombay pride’s itself on being made with premium quality ingredients
  • Your design should be bright and uplifting
  • Consider Bombay Sapphire's values. Read more about these in this Brand Guide
  • Your submission should include:
    • 1.) Template of your artwork
    • 2.) Mock-up of design on the Bombay Sapphire gift-box
  • Please find the 3D gift mock up (updated 15.10.21) and template here. (To open the 3D render - open the PDF file in Adobe Acrobat Reader and double click the page to activate the 3D model. Edit > Preferences > 3D & Multimedia and then select the 'Enable playing 3D content' checkbox)
  • Please color palette and be inspired, you may add complementary colors if you wish
  • If you wish, you may include icons associated with Bombay Sapphire, e.g. the iconic Bombay Sapphire blue bottle, Gin & Tonic “Balloon” Glass or its all-natural, sustainably sourced botanicals
  • Your design should be digitally created as a layered PSD file (preferred), and also providing an EPS or vector file. Resolution minimum 100% to scale of VAP at 300DPI, CMYK

  • Keep in mind your submissions maybe be used for Social media, OOH, PR, influencer amplification, POS
  • Check out this mood board and previous Bombay Sapphire examples for inspiration
  • if you wish to use Bombay Sapphire logos, fonts, brand patterns etc please find them in the asset pack
  • You can use text in your work, but please only use Americal English
  • All elements of the work should be created by you - don't use any stock imagery or third party materials
  • Don't include designs that feel cartoon-like or would be appealing to children
  • Don't show alcohol consumption, imply drunkenness, that the brand has curative or therapeutic properties
  • Don't include any real people, people who look under the age of 25, dangerous situations, religions, politics, other brands or anything offensive
  • When submitting your work in the 'Description' field, tell us (in English) about the inspiration behind your submission, and about how your work is inspired by your personal story/heritage/background/ambitions
  • Bombay Sapphire would love you to see and potentially share your work across social media! Tag your work with @bombaysapphireus and use #stircreativity


Bombay Sapphire is the world's number one premium gin by value and volume (IWSR). Based on a 1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The Bombay Sapphire Distillery at Laverstoke Mill has won a BREEAM award for sustainability and is the home of the unique Vapour Infusion process, where the natural flavours of the botanicals are skillfully captured, resulting in the fresh and vibrant taste with which Bombay Sapphire is synonymous. 

Bombay Sapphire has recently been awarded the prestigious Double Gold and Gold medal at the 17th San Francisco World Spirits Competition (SFWSC).

The Bombay Sapphire brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited



2x pieces of work will be chosen by Bombay Sapphire as Selected Creators. They will:

  • Potentially have their design produced and sold as a gift pack across the USA and Canada from 2022
  • Potentially have their designs shared across Bombay Sapphire social and digital channels, as well as across PR and POS across the US
  • Receive $5,000 for the selected work

  • Who is eligible: The Creative Brief is open only to individuals who are at least 25 years of age, and legal residents of the United States of America or Canada at the time of submission. Employees and their immediate family and household members of Bombay Sapphire and Talenthouse are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Bombay Sapphire's social media channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Bombay Sapphire. All rights in and to the material provided are reserved by Bombay Sapphire.
  • All submissions must use the gift pack template provided, and adhere to the Design Guide.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in AI or PSD format in the highest quality possible - these will be required if you are chosen as a Selected Creator or Finalist. Please no photography or video.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Bombay Sapphire a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Bombay Sapphire for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected
Bombay Sapphire will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (30%), Originality (40%) and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    October 11, 2021 at 5:00 PM
  • Submission Deadline:
    November 9, 2021 at 5:00 PM
  • Selection Period Starts:
    November 9, 2021 at 5:00 PM
  • Creators Selected:
    December 3, 2021 at 5:00 PM
All times are in London Local Time.
To participate, review the guidelines and submit your work.
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