Create Limited Edition designs for Harrogate to celebrate the Royal Albert Hall’s 150th Anniversary in 2021
Harrogate Spring is Britain’s oldest bottled water, with a history dating back to 1571. Passionate about their originality and distinctiveness, Harrogate Spring wants to provide a unique opportunity to see how creatives from all over the world interpret their brand and celebrate their valued partnership with the Royal Albert Hall.
Harrogate Spring would like to see one design that will sit on both Harrogate Spring Still and Sparkling 500ml PET bottles. The chosen limited-edition bottles will be available to buy at the RAH and across Harrogate Spring’s customer base throughout 2021/22.
Design an eye-catching, culturally rich limited-edition label for Harrogate Spring Water to celebrate the 150th anniversary of the Royal Albert Hall.
1 piece of work will be chosen as the Selected Creators and receive £4,000, and 2 pieces of work will be chosen as Finalists, and receive £1,000 each
- Design an eye-catching, culturally rich limited-edition label for Harrogate Spring Water to celebrate the 150th anniversary of the Royal Albert Hall
- Create your design on both the Harrogate Spring Still bottle and Sparkling 500ml PET bottle which is distinguished by different colours. Your design should be adapted and differ in colours to contrast with the white and black logos to not cause customer confusion, however, the actual design should be the same on both bottles.
- Your submission should stand out, be celebratory & joyful. Showcasing the vibrant, diverse culture of RAH, integrating their passion for music and dance and the originality and unconventional approach of Harrogate Spring
- Your designs should be contemporary whilst highlighting the rich history and heritage of the two brands (2021 marks 150 yrs of RAH and 450 yrs since the first mineral spring was discovered by William Slingsby at The Tewit Well in Harrogate)
- Your submission should include 2 elements: your digital design on the flat bottle template, and a mock-up of your design on the bottle (still & sparkling)
- Before starting your work, please fully read the Design Guide
- Consider Harrogate Spring brand values - Classic, Premium, Authentic to remain recognizably Harrogate. Read more about these in the Harrogate Spring Brand Guidelines.
- Be inspired by The Royal Albert Hall's brand guidelines when creating your work. Think of original ways to use the RAH & Harrogate colour palette to inspire your work. You may use complementary colors if you wish
- For inspiration, watch Harrogate Spring Water Brand Showreel, the Recycle Your Bottle video and previous RAH 'best in class' case studies
- Your work should appeal to a dynamic, culturally aware demographic
- Keep in mind your Limited Edition bottle design should be suitable for sale at the Royal Albert Hall and across Harrogate Spring’s customer base in 2021/ 2022, and may also be used on their social channels
- We encourage you to use the Royal Albert Hall 150th Anniversary logo in your design. Refer to the Design Guide which includes details of the fixed and editable areas of the label.
- Tell us about your creative process and inspiration via the 'Description' field in your submission
- You may use text in your work, but please only use United Kingdom English. Refer to Harrogate Spring Brand Guidelines and the Design Guide for further details. Download on the correct font to use.
- Reference imagery should only be used for inspiration, and not used directly in your work
- You can find all the templates, mockups, fonts and logos here in the Asset Pack [Updated on 9th March 2021]
- Don't include references to any real people, dangerous situations, other brands, show/imply alcohol or drunkenness, that the brand has curative or therapeutic properties or anything offensive
- Please don't share your submitted work online, social media or in your portfolio
With a history dating from 1571, Harrogate Spring is Britain’s oldest bottled water and has been revered by Royalty and enjoyed across the world for centuries. First bottled in 1740, it is ‘The Original British Bottled Water’ from ‘The Original British Spa Town’. Harrogate is Internationally-renowned as one of the finest still and sparkling spring waters. Awarded ‘Best Sparkling Water in the World’, Harrogate is recognised not only for its exceptional mineral balance and purity but also for its distinctive, classically British style.
Harrogate Spring operates one of the most technologically-advanced and environmentally-efficient facilities in the world, sending zero waste to landfill since 2010. All bottle components are 100% recyclable, made with 51% recycled content and sourced from within 90 miles of site.
In 2020, they became the first company in North Yorkshire to achieve B Corp accreditation, joining a group of businesses acting in a sustainable and transparent way, achieving the highest environmental and social standards.
Harrogate Spring are proud partners of the Royal Albert Hall, two quintessentially British brands, linked by history and heritage and with a shared passion for quality and excellence.
Website • Facebook • Twitter • InstagramThe Royal Albert Hall is the world’s most famous stage. Over the past 149 years, it has hosted everyone from Albert Einstein to Arctic Monkeys, The Beatles to Beyoncé, Churchill to Chvrches (we could go on). Last year, its breathtaking auditorium presented 391 events by the world’s greatest performers – taking in rock, pop and classical music, theatre, dance, films, Cirque du Soleil and even tennis – with the magical setting and inspired artists creating amazing memories for audiences.
Opened in 1871 to fulfil Prince Albert’s vision of a central hall to promote the arts and sciences, the Hall is a registered charity that remains true to his founding ambitions while looking to the future. With 1.8 million visitors a year, ‘the nation’s village hall’ is the world’s busiest venue, while its 1,000 events in secondary spaces help to welcome a young, diverse audience to the Hall.
A minimum of 1 piece of work will be chosen by a panel of judges from Harrogate Spring and RAH as Selected Creators. Each will:
- Potentially have their designs produced into a Limited Edition bottle design
- Potentially have their design showcased across social, digital, PR, POS, in the RAH, in retail
- Receive £4,000 for each piece selected
Additionally, 2 pieces of work will be chosen as Finalists. Each will:
- Potentially have their work used across Harrogate Spring's & Royal Albert Hall's social and digital channels
- Receive £1,000 for each piece selected
- Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Harrogate Spring, Royal Albert Hall and TLNT (Talenthouse, Ello and Zoopps) are not eligible to participate. Void where prohibited by law.
- Limit 15 submissions per creator or teams.
- Please note, that during the Submission Period, your submission maybe
featured on Harrogate Spring & Royal Albert Hall's social media channels with credit given to you.
- All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Harrogate Spring. All rights in and to the material provided are reserved by Harrogate Spring.
- How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Please no photography or video.
- Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
- We advise you to carefully read 'Things to Consider' section above.
- If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Harrogate Spring a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
- If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 2-year license in and to the selected work to Harrogate Spring for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
- If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Harrogate Spring for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
- If selected, you may be asked to modify your work to fit production requirements.
- Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
- During
the Selection Period, Talenthouse will reach out to those being
shortlisted. You must respond to Talenthouse within forty-eight (48)
hours or else you will forfeit all incentives. For the verification, you
will be asked to provide the original files of your work and a scan of
your ID.
- Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
- No purchase necessary to enter or be selected.
Harrogate Spring will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules. A panel of judges from Harrogate Spring and RAH (with potential to include a special guest judge, Friend of RAH) to select shortlist of submissions and vote on the selected design. Harrogate Spring may share selected designs throughout the submission process to run opinion polls on their social channels. This will help support decision making in the final judging process
The judging criteria is based on Creativity (30%), Originality (35%) and Overall Understanding of the theme (35%).
- Launch: March 4, 2021 at 5:00 PM
- Submission Deadline: April 6, 2021 at 5:00 PM
- Creators Selected: April 26, 2021 at 6:00 PM - Updated 1 April 2021