- Launch: February 12, 2021 at 5:00 PM
- Submission Deadline: March 12, 2021 at 5:00 PM
- Creators Selected: March 25, 2021 at 6:00 PM
All times are in London Local Time.
#ipanemasandals
Create inspiring and energetic artwork, for the fashion brand Ipanema
Ipanema is a Brazilian fashion brand that stretches the boundaries of what you think a sandal is, striving to be unabashedly fun, feminine and contemporary. Ipanema believes that women should be free from head to toe, and we want to see that being showcased in your colorful and creative visuals.
Design energetic and contemporary static artwork that incorporates Ipanema's values inspired by the power of females. The work will be featured in Ipanema's global campaign including digital, social, packaging design, pop materials, visual merchandising, offline media channels, OOH, flip flops and sandals printing.
1 piece of work will be chosen by Ipanema as a Selected Creator, and receive $4,000. Additionally, 2 pieces of work will be chosen as Finalists, and receive $500 each.
Things to Consider
- Create joyful, energetic and contemporary static pieces of artwork inspired by Ipanema's core values and celebrating feminity
- Your submission should be colorful, playful and feminine capturing those sunny moments that enhance female energy
- Your submission should be digital work, min 300 dpi, CMYK colours, AI, vector art, landscape
- Please note: The selected artwork will need to be fully scalable and editable to be used for different dimensions
- Check out this mood board and last years campaign visuals for inspiration. Remember the imagery is for inspiration, we want to see your creative interpretation
- Consider Ipanema's values. Read more about these in this Brand Guide
- Your work should appeal to a woman that feels connected to the sun’s energy: optimistic, light and full of life!
- Keep in mind your key visuals should be suitable for Ipanema's global campaign including digital, social, and packaging design, pop materials, visual merchandising, offline media channels, OOH, flip flops and sandals printing
- Be inspired by the Ipanema's color palette when creating your work. You can add complementary colors as you wish
- Ipanema is a Brazilian company, however, we do not want to see 'Brazil' flag colors in a stereotypical way (green, yellow, blue) or dark, dull colors
- You don't need to include the Ipanema's logo in your work
- Don't include references to any people or female figures in your work, concentrate on colors, shapes & patterns and you may include the famous Rio De Janeiro sidewalk as a pattern, feel free to create your own interpretation of the sidewalk
- Reference imagery should only be used for inspiration, and not used directly in your work
- Don't include references to any people, dangerous situations, other brands, show/imply alcohol or drunkenness, or anything offensive
- Tell us about your creative process and inspiration via the 'Description' field in your submission
- Ipanema would love to see you potentially share your work across social media! Tag your work with @sandaliasipanema and use #ipanemasandals
ABOUT IPANEMA
We are a brand that knows the beach isn’t merely a place, but rather a state of spirit and we want women seize the world with their energy. Ipanema sandal is the passport connecting women to their best "solar" moments throughout the day.
Ipanema celebrates the different ways to be a woman, encouraging them to keep moving and to take the sun wherever they go.
Every season we stretch the boundaries of what you think a sandal is, striving to be unabashedly fun, feminine and contemporary. Ipanema lives for contemporary fashion, allowing you to be as casual or dressy as you choose to be. Available at high-end boutiques as well as department stores
Website • Facebook • InstagramTHE INCENTIVES
1 piece of work will be chosen by Ipanema as the Selected Creator. The Selected Creator will:
- Potentially have their work used as the official branding for the global campaign
- Potentially have their work used across Ipanema's social, digital and wider marketing channels
- Receive $4,000
- Potentially have their work used across Ipanema social and digital channels
- Receive $500 for each piece selected
CREATIVE BRIEF GUIDELINES
- Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Ipanema and TLNT (Talenthouse, Ello and Zooppa) are not eligible to participate. Void where prohibited by law.
- Limit 15 submissions per creator. Creator teams are not allowed.
- Please note, that during the Submission Period, your submission maybe
featured on Ipanema's social media channels with credit given to you.
- All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Ipanema. All rights in and to the material provided are reserved by Ipanema.
- How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Please no photography or video.
- Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
- We advise you to carefully read 'Things to Consider' section above.
- If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Ipanema a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
- If you are a ‘Finalist’, you will be required to assign a worldwide, exclusive, digital, 1-year license in and to the selected work to Ipanema for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
- If you are a ‘Selected Creator’, you will be required to assign all rights, title and interest in and to the selected work to Ipanema for the specified incentives. Upon selection, you will be required to sign a Rights Release and the Awardee Agreement. Please note that submissions can be used by you for personal, non-commercial and portfolio use only.
- If selected, you may be asked to modify your work to fit production requirements.
- Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
- During
the Selection Period, Talenthouse will reach out to those being
shortlisted. You must respond to Talenthouse within forty-eight (48)
hours or else you will forfeit all incentives. For the verification, you
will be asked to provide the original files of your work and a scan of
your ID.
- Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
- No purchase necessary to enter or be selected.
HOW IPANEMA WILL CHOOSE
Ipanema will select from all qualified submissions. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
The judging criteria is based on Creativity (25%), Originality (25%) and Overall Understanding of the theme (50%).
The judging criteria is based on Creativity (25%), Originality (25%) and Overall Understanding of the theme (50%).
Key Dates