- Launch: January 29, 2021 at 5:00 PM
- Submission Deadline: March 4, 2021 at 5:00 PM
- Selection Period Starts: March 4, 2021 at 5:00 PM
- Creators Selected: March 18, 2021 at 6:00 PM
Create innovative and inspiring artwork for Henkel’s M:ID Product line!
M:ID is looking for appealing and thumb-stopping ways in showcasing their new brand and product lines on various social media platforms with the help of Talenthouse creators.
Create striking animated visuals and static artwork that represents the M:ID's brand identity, its approach to new masculinity, and its products and product usages.M:ID, will choose three (3) pieces of work as a Selected Creator and receive €2,000. Additionally, five (5) pieces of work will be chosen as Finalists, and receive €1,200 each and potentially have their work featured in M:ID’s marketing, social content, print materials, and merchandise.
M:ID is a newly launched hair & scalp care brand which aims to introduce a new paradigm for male beauty-care in Germany. M:ID products are personalized to men’s unique hair & scalp needs and a tailor-made routine is provided to each person through a product finder questionnaire on the website. M:ID also aims to create a space where men feel comfortable to discuss their needs and issues, and where no topic is taboo: where men are liberated to be themselves. Men can subscribe in order to receive their products directly at home, every 30 or 60 days.Website • Instagram • Facebook
All eligible submissions received will be judged according to the following equally weighted judging criteria: Creativity (33%), Originality (33%), and Overall Understanding of the theme (33%)