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Create artwork inspired by money mindfulness for Nationwide’s Instagram channel

Creator Selection On
October 17, 2022

Nationwide is back for the 3rd time!

As a building society, they were founded by everyday people to help everyday people and that’s not changed. We all know that the cost of living in the UK continues to rise, affecting us all. Living with less money and staying on top of everything can be a struggle. So, they want to encourage people to have more open and honest conversations about money and ask for help when they need it.

Nationwide would like to work with creators to create a series of artwork around what it means to them to spend mindfully, why we need to talk about money and why it’s essential to ask for help when needed. We’re calling this brief “money mindfulness”.

The brief: Create bold and uplifting mixed media artwork (digital illustrations, gifs, or animations) inspired by the theme of money mindfulness. The work will be used on their new Instagram channel.

12 pieces of work will be chosen by Nationwide as Selected Creators, and receive £500 each. This opportunity is only open to residents of the United Kingdom.

Artwork by Paul Anscomb >

THINGS TO CONSIDER
  • Create multimedia artwork that celebrates and explores the theme of ‘money mindfulness’ for Nationwide's Instagram channel
  • Nationwide would like you to capture what ‘Money Mindfulness’ means to you e.g.
    • How would you visualise why looking after your money is important and why talking about money/asking for help with your finances is important.
    • Please include a 70-word max written description (in English) detailing what money mindfulness means to you.
    • The submission will be used on Nationwide Building Society’s Instagram channel so should stand out and be really shareable on social platforms.
  • Your submission can either be a:
    • Static digital illustration (1:1 ratio, 1200x1200px, JPEG or PNG)
    • GIF (1:1 ratio, 2000px x 2000px, 3 secs)
    • Animation (1:1 ratio, 1080x1080px, MP4 or .MOV, RGB, Min 3 secs in length - Max 10 secs)
    • Illustrated Instagram reel (1080x1920px, MP4 or .MOV, RGB, Max 10 secs)
  • Please only use Nationwide's colour palette when creating your work



  • You don't need to include the Nationwide logo
  • If you wish you can use text in your work, but please only use British English. You can use Nationwide's font (please do not use these fonts anywhere else as they are owned by Nationwide) or originally create your own.
  • You can include illustrated people in your submission, but please ensure they are not real people
  • Reference imagery should only be used for inspiration, and not used directly in your work
  • Don't include references to any real people, dangerous situations, other brands, show/imply alcohol or drunkenness, nudity, promoting Nationwide's products or services in any way or anything offensive
  • Nationwide would like your Instagram handles and description of the work in order to credit and tag you on their page
  • Your work should appeal to young adults and young families.
  • Keep in mind your submissions should be suitable for Nationwide Building Society Instagram channel, therefore, making them really stand out and be shareable on social platforms
  • Please don't share your submitted work online, on social media or in your portfolio
ABOUT NATIONWIDE

Nationwide isn't a bank

They are a building society, or mutual, owned by our members. That’s anyone who banks, saves or has a mortgage with us. We’re run for their benefit and to help the communities around us. We’re not run for shareholders in the same way that banks are.

They were founded by everyday people to help everyday people and that’s not changed. We all know that the cost of living in the UK continues to rise, affecting us all. Living with less money or staying on top of everything can be a struggle. So, we want to encourage people to have more open and honest conversations around money and ask for help when they need it.


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THE INCENTIVES

A minimum of 10 pieces and up to 12 pieces of work will be chosen by Nationwide as Selected Creators. Each will:

  • Potentially have their work used across Nationwide's Instagram

  • Receive £500 for each piece selected

Artwork by Sophie Steadman, UK >
CREATIVE BRIEF GUIDELINES
  • Who is eligible: This opportunity is open to UK residents only and you need to be at least 18 years of age. Employees and their immediate family and household members of Nationwide and TLNT (Talenthouse) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or teams.
  • Please note, that during the Submission Period, your submission may be featured on Nationwide's social media channels with credit given to you.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission) except for the material provided by Nationwide. All rights in and to the material provided are reserved by Nationwide.
  • How to submit: Click on the ‘Participate’ tab and follow the instructions. Your work must be submitted in JPEG or PNG format, max. size 10 MB. Please retain your original layered artwork files in the highest quality possible. Your work must be submitted in MP4 format, max. size 10 MB. Please retain your original source files in the highest quality possible. Please no photography.
  • Please add a short description in English explaining the inspiration behind your work. Please use the 'Say something about your submission' section within your submission.
  • We advise you to carefully read 'Things to Consider' section above.
  • If you are not selected, you will retain ownership in the original portions of your work. However, by submitting you hereby grant Nationwide a worldwide, non-exclusive, digital license from Creative Brief launch, for up to 3 months after the Selected Creator Announcement, to use your submitted work across their various online and social media platforms. If your work is used, you will be credited accordingly.
  • If you are a ‘Selected Creator’, you will be required to assign a 1-year limited digital license for social usage only on Nationwide UK Instagram channel for the specified incentives. Upon selection, you will be required to sign a License Agreement and the Awardee Agreement. Please note that submissions cannot be used by you for personal, non-commercial and portfolio use only.
  • If selected, you may be asked to modify your work to fit production requirements.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive and harmful submissions as well as submissions that do not fit the brief, these guidelines or Official Rules (see below).
  • No purchase necessary to enter or be selected.
  • We require you to open up an ElloU bank account in order to get paid if you are a national of one of these countries: Austria, Belgium, Czech Republic, Denmark, France, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Slovakia, Spain, and Sweden. ElloU will be the cheapest service for you to pay and receive money. You can read more here and can download the ElloU app from the App Store or Google Play by searching for ElloU. If ElloU does not apply to you, we can still pay your incentive by bank transfer (no cost to you) or PayPal (4% fee you will).
HOW WILL NATIONWIDE CHOOSE
Nationwide will select from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria is based on Creativity (30%), Originality (30%) and Overall Understanding of the theme (40%).

KEY DATES
Launch: August 25, 2022 at 5:00 PM
Submission Deadline: Monday, October 3rd, 2022 at 5:00 PM
Creators Selected: Monday 17th October October 6, 2022, at 5:00 PM

All times are in London Local Time.
[Timings updated 20th September 2022]