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#SparkAR

Create 3D objects in the wild using Spark AR

Selection Period

We are back with our friends over at Spark AR. Throughout the months of October, November and December, we will have 3 x open briefs for you to participate in! These briefs are designed to encourage creators with a medium to advanced skill level to produce world AR effects utilising Spark AR.

Building in Spark AR, we would like to see imaginative, fun and immersive world AR effects (rear-facing camera only).

Brief theme: 3D objects in the wild - we want to see how you bring 3D objects into the surrounding environment - think: animals, people, sculptures and geometric shapes, take your imagination to a whole new level.

Up to 40 x AR Effects will be chosen as Selected Creators, receiving $2,000 each. An additional 5 x Finalists will be chosen and receive a grant of $1,000 each. Creators should have experience in AR.
WHAT YOU NEED TO DO
  • For this month's Spark AR brief we would like to see imaginative rear-facing AR effects inspired by 3D objects in the wild!
  • Your AR effect should be designed for the rear (world-facing) camera. In other words, your project should not be a “selfie”
  • Your Spark AR design should offer an interactive, playful experience that people want to share. Have fun and let your imagination run wild
  • Although not required, top-quality rear camera AR effects typically include animated 3D models
  • Head over to the Spark AR tutorial site and watch intermediate and advanced lessons to get you started
  • For more inspiration, watch our Speed Sparks Series, short 3-6 minute tutorials from Spark AR Creator; Ant Hagan
  • Check out this moodboard for inspiration
  • To submit to this open brief, you need to:
    • 1) Use Spark AR Studio to create your AR effects
    • 2) Publish and submit a link-only effect by following this tutorial (Link-only effects are published immediately)
    • 3) Upload your AR effects demo video (showing you using your effects) and share your link (in the description section) to this Creative Brief via the 'Participate' button
    • 4) If chosen as a Selected Creator or Finalist, you will be asked to submit your AR effect for approval


  • If you need a refresher or some inspiration to create Spark AR Effects, these resources below will show you how to get started:
  • Do not include any suggestion or references to dangerous situations, brands, show/imply alcohol or drunkenness, or anything offensive
  • Your demo video should be captured in the Instagram camera, unedited, portrait orientation, 5-15 seconds long, in MP4 format, max. size 32MB. Please retain your original source files in the highest quality possible. No physically drawn AR effect designs, please
  • Please note, you do not need to submit your AR effects to Instagram for approval to participate - your submission just needs to include your demo video and test link
  • You may be asked to submit your AR effects on Instagram during, or after the Open Brief has closed, once approved by Instagram, it will be publically available
  • Be sure to follow the Talenthouse Spark AR hub for more upcoming inspiration sessions, articles, and creator interviews
CREATING WORLD EFFECTS: TUTORIAL
THE INCENTIVES
Up to x40 AR effects will be chosen as Selected Creators. Each will:
  • Potentially have their work presented across Talenthouse's social, digital and wider marketing channels
  • Potentially be involved in creator interviews & profile articles across Talenthouse
  • Receive $2,000
Additional x5 AR effects will be chosen as Finalists. Each will:
  • Potentially have their work presented across Talenthouse's social, digital and wider marketing channels
  • Receive a grant of $1,000
ABOUT SPARK AR
Spark AR is the largest platform for mobile augmented reality. Over 600,000 creators from 190 countries use Facebook’s AR creation software, Spark AR Studio, to ideate, design and build AR experiences. And Spark AR Hub, to publish and track the performance of AR effects across the Facebook Family of Apps and devices.

InstagramFacebook
CREATIVE BRIEF GUIDELINES
  • Who is eligible: This opportunity is open globally and you need to be at least 18 years of age or the age of majority in your jurisdiction of primary residence at the time of submission. Employees and their immediate family and household members of Spark AR and TLNT (Talenthouse, Ello, and Zooppa) are not eligible to participate. Void where prohibited by law.
  • Limit 15 submissions per creator or team.
  • All submissions must be your own original work (meaning you are not allowed to use third-party pre-existing copyright materials and/or stock imagery in your submission)
  • Only Selected Creators and Finalist submissions will be shown after the Selected Creator announcement date.
  • How to submit:
    • 1) Use Spark AR Studio to create your AR effects
    • 2) Publish and submit a link-only effect by following this tutorial (Link-only effects are published immediately)
    • 3) Upload your AR effects demo video (showing you using your effects) and share your link (in the description section) to this Creative Brief via the 'Participate' button. Your demo video must be submitted in MP4 format, max. file size 10 MB.
    • 4) If chosen as a Selected Creator or Finalist, you will be asked to submit your AR effect for approval
    • The data collected when you submit your work will be for Facebook as they would like to know where the participant is from and to potentially send swag at any stage e.g. cool Spark AR merchandise and accessories etc
    • Please add a short description in English explaining the inspiration behind your work, your background and what inspires you. Please use the 'Say something about your submission' section within your submission.
  • Note, you do not need to submit your AR effect to Instagram for approval to submit to this Creative Brief.
  • We advise you to carefully read the 'What you need to do' sections above.
  • If you are not selected, you will retain ownership of the original portions of your work.
  • If chosen as a Selected Creator or Finalist, you may be asked to submit your AR effect to Instagram for approval. To pass our verification process, it is a requirement that your effect is approved by Instagram and published on the platform. You will still retain ownership of the original portions of your work.
  • Please provide an active email address when registering with Talenthouse to ensure you can be contacted should you be selected.
  • During the Selection Period, Talenthouse will reach out to those being shortlisted. You must respond to Talenthouse within forty-eight (48) hours or else you will forfeit all incentives. For the verification, you will be asked to provide the original files of your work and a scan of your ID.
  • Talenthouse reserves the right to remove inappropriate, offensive, and harmful submissions as well as submissions that do not fit the brief, these guidelines, or Official Rules (see below).
  • No purchase necessary to enter or be selected.
HOW WILL SELECTED CREATORS BE CHOSEN
Selected Creators will be chosen from all qualified submissions. A qualified submission is one that meets all the Terms & Conditions, Guidelines and Official Rules.

The judging criteria are based on Creativity (40%), Originality (30%), and Overall Understanding of the theme (30%).
Key Dates
  • Launch:
    October 19, 2021 at 6:00 PM
  • Submission Deadline:
    November 17, 2021 at 5:00 PM
  • Creators Selected:
    December 3, 2021 at 6:00 PM
All times are in London Local Time.
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