We are so pumped to bring you a brand new creative brief from our friends at Spark AR. Before we jump in on how to nail this brief and bag yourself a chunk of the $170,000 prize pot. Here's are the key details:
It's simple! Create rear-facing world AR effects using Spark AR. You can submit up to 15 effects for a chance to take home a slice of our $170,000 cash pot.
Gamify your World - Create games-themed AR effects that interact with the world around you. Make them playful, interactive, and think outside the box.
This could be anything from playing Tetris on towers to Space Invaders in the sky!
Animate the Inanimate - Create AR effects that bring the inanimate to life. Think statues, posters, plants, buildings, and let your mind wander.
There's $170,000 worth of prizes to be won! With early bird prizes as well, check the 'Incentives' section on the brief for more details.
While inspiration for augmented reality is all around that doesn't prevent the dreaded creative block from making an unwelcome appearance. It happens to the best of us. If we're talking about you, don't panic. Help is on hand with our tips below.
Last month we launched our first in the series of briefs from Spark AR. Take a look at the banging submissions we received that can show you exactly what we mean by World AR.
Credit: Matheus Astori
Bringing up the rear
This brief is looking for effects designed for the rear-facing camera (so not face effects). We love to see your faces, obviously, but this should not be a selfie effect. Scrub up on your World Effects before getting started.
Let your weird and wonderful personalities shine, we love to see it! This is reality augmented, so the only thing limiting you is your imagination.
Credit: Alex Unico
Learn on the job
Never AR-ed before, or want to brush up your skills? What are you waiting for? Head over to Spark AR for tonnes of tutorials on how to get started in just a few hours, or take things to the next level and stand out to the judges.
Become a Speedy Shark
Our friends over at Reality.House created a Spark AR tutorial series with AR specialist Ant Hagan. Work your way through to nail some key components of creating top AR effects.
Have any other questions about the brief or where to start? Comment below or email us at firstname.lastname@example.org
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Tell us what you think!