Global sports brand adidas teamed up with our community for the launch of their UltraBOOST 19 running shoes, inviting graphic designers and illustrators to reimagine their key visual. With 'London energy' and the vibrancy of running culture serving as the main inspiration, multi-disciplined artists worldwide submitted over 550 spectacular designs – of which 1 was selected and featured across adidas' OOH (Out Of Home) launch campaign in London! adidas chose Miguel Quintero from Peru as their Selected Creator, who received £4,000 for his high energy interpretation. Artists Artur Falcão, Leo Angelo Agustin and Oscar Cauda were each awarded £2,000 as Finalists. Take a look at Quintero's design, pictures of his work being featured on adidas' advertisements in London and a quote from the adidas team themselves.
"We're overwhelmed by the variety and level of detail across all the submissions to our brief. The community’s creative interpretations were especially strong and made the task of selecting our finalists even more difficult. The winning artwork successfully depicted both energy and London through a unique take on each element and eye-catching style. The wider finalists also stood out with their captivating interpretations and designs." - adidas Team
We want to thank all the artists who submitted to this Creative Invite.