Talenthouse recently collaborated with adidas to form a Creative Invite, inviting street artists, illustrators and graphic designers worldwide to create wall mural art pieces for adidas women. The idea behind this was to promote their #HereToCreate campaign centred around bringing fitness and creativity together to empower women. This Creative Invite had over a thousand entries and saw some immense quality submitted. adidas decided to whittle it down to five Selected Artists crediting all these designs as portraying performance, femininity and spirit in distinctive, illustrative interpretations. The Selected Artists: Audrey Manlot, Olivia Whitworth, Oscar Cauda, Chi He and Nico189 were invited, along with other creatives to their new pop up in an East London studio named "adidas Studio LDN" located in the creative hub of Brick Lane. Here, adidas showcased each of the artists’ artwork at an opening event on April 3rd.
Apart from these artists having their work hung in adidas Studio LDN for the duration of adidas’ stay in this space, one of these five selected artists would also get their work printed on a large plaque outside the adidas Studio LDN. This decision was made on the same night by five judges hand-picked by adidas, Dario Illari (JEALOUS), Danielle Pender (Riposte), Nicky Waller (adidas) and Anna Jay (Refinery29). The artist they decided on was London based French illustrator and graphic designer, Audrey Manlot, saying her design was full of deep and colourful expression, capturing exactly the sort of empowering message they wanted to portray for women in sport. As the overall Selected Artist, Audrey’s work will be showcased to the bustling crowds that descend on Brick Lane during the week and especially the weekends. adidas also created notebooks with the five artworks on the front of them for the event, allowing everyone to leave with a great memento from the exhibition.
The night was a huge success, giving the artists a chance to meet one another, the judges as well as the Talenthouse Team. We would like to thank all the Selected Artists for their work and special congratulations to Audrey for her overall selected design.
Overall Selected Artist
Check out the adidas Womens Creative Invite to see all the stunning artworks that were submitted!