The Creative Invite to design an advertisement for Morgan Motor Company using Autodesk software and sponsored by the Hewlett-Packard Company (HP), together with NVIDIA resulted in an incredible array of submissions from designers all over the world, including Russia, United Arab Emirates, India and Afghanistan.
All participants were given the opportunity to incorporate Autodesk Inventor, Autodesk Showcase and Autodesk 3ds Max Design into their own unique advertisements to create a spin on the famed Morgan 3 wheeler.
With almost 100 submissions from the Talenthouse community, the Judging panel had their work cut out. The decision makers were Andrew Cresci (General Manager, NVIDIA), Matti Rogers (Publisher, MOG Magazine), Jon Wells (Senior Designer, Morgan Motor Company), Sean Young (World Segment Manager, Product Development & AEC, HP) and Marion Landry (Technical Marketing Manager, Autodesk).
The decision to choose a selected artist was a truly difficult one, given the high quality, professionalism and attention to detail showcased in the pool of submissions. In the end, the selected artist honor went to Germano Vieira, a 3D Artist/Architect from Oporto, Portugal, for his take on the history of the Morgan Motor Company with an elegant and beautiful ad titled Technology with History. In addition to having his design featured in a Morgan Motor campaign, Germano will receive $5,000, an HP Zbook 17 Mobile Workstation with NVIDIA Quadro graphics valued at $4,400, exposure for his design, together with a host of Morgan Motors goodies and merchandise. But THAT’S NOT ALL!! As a surprise addition, Germano will also be flown to England to the Morgan Motor factory in Malvern, Worcestershire on June 9, 2014 for a private dinner with the team, to see the unveiling of his design and to be given a tour of the factory. Congratulations Germano!!!
The Runner-Up position was given to Pavel Huerta from Guatemala for his design “Morgan 3 Wheeler: Modern Look, Same Spirit”, while Murtaza Ahmed from Pakistan from named as the Highest Voted Winner for his entry Heritage Is Timeless and So Is A Morgan 3 Wheeler.
We asked the Judges to say a few words about the chosen designs. Matti Rogers of MOG Magazine described them as follows:
Germano: Simply awesome. Atmospheric rendering with clever subtle reference to its heritage. Advert composition is simple and effective. The perspective and angle chosen to capture the car shows the vehicle in a dramatic and positive light and the chosen specification is pretty much how I'd have mine!
Pavel: Great use of perspective and unusual angle shows car in a great light. Advert layout is really nice with strong clear messages. Excellent. A worthy second place.
Murtaza: One of the most adventurous vehicle specifications to be commended for its bravery! Nicely rendered, congratulations.
Marion Landry (Technical Marketing Manager, Autodesk) about Kcpr RaffAel's submission: KCPR’s add was on my top 3 list for many reasons. The choice of camera angle and city settings is giving the ad a strong and powerful look. The small details added to the cars help increase the quality of the rendering giving a realist look to the car. I felt like the overall composition of the ad including the choice of font was modern and strongly inspired by magazine type ad. Jon Wells (Senior Designer, Morgan Motor Company) about Kcpr RaffAel's submission: A Superb rendering. The low angle captures the drama of the car whilst the bold specification shows the flexibility of the cars appearance. Well laid out advert, looks like a front cover.
Marion about Jean-Phillippe Aube's submission: Jean-Phillippe’s ad was humble and creative at the same time. The message was cool “Evade Conformity” and the addition of the glasses was a nice touch giving the add a nice artistic detail. Jon about Jean-Phillippe Aube's submission: Fantastic attention to detail with the quilted leather and flying goggles. Love the addition of the Brooklands exhaust. Real sense of adventure here. Lovely lighting.
Marion about Florin Enache's submission: Florin’s image was also on my top 3 list mainly because I loved the dreamy feel of the ad. I really enjoyed the overall clean and simple composition of the add. The sun glare was a great addition giving an emphasis to the dreamy mood of the ad. Jon about Florin Enache's submission: Great image composition. This advert suggest the adventures ‘to be had’ whilst showing the car in a very desirable specification. Nice angle of the vehicle and superbly lit.
Jon about Dmitry Golikov's submission: "Fantastic idea to ghost the aeroplane behind the car. The aviation undertones are both relevant and cleverly executed. Great rendering and although unsure about the bulky speed humps, one of my favorites."
Jon about Theo Van Oostrom's submission: "Unusual concept effectively executed. Suggestion of freedom is apparent and full bleed image with minimal text is effective."
Thanks to all the artists/designers for their phenomenal entries.
Congrats to Germano, Pavel, and Murtaza.