Still haven’t submitted to the Pabst Blue Ribbon’s art can contest? Don’t panic, it's not too late (but it will be by the strike of midnight PT Friday December 31!). With 10 prizes of $10,000 to 10 winning designs from all across the world, this is a contest you aren’t going to want to miss.

With the deadline fast approaching some of you early birds will be sitting back, relaxing, and cracking open a cold can. We all wish we could be that person. But alas, for some of us it simply doesn't work out that way (new year's resolution anyone?). For the last-minute among us, here's a bit of insider information from the people whose opinions matter most. Yes, the judges. 

rosemary-pinkham-headshot.jfif

First up we have Rosemary Pinkham, the art director at Juxtapoz Magazine based in San Francisco, CA. 

“I grew up in a household where creativity was always encouraged, so it felt natural for me to pursue a creative careerI studied Graphic Design in college and I knew that I wanted to work for a magazine one day. I’ve worked in publishing and media for most of my career now."

TB Asset 2 (1).jpg

Next, introducing Tenbeete Solomon (also known as Trap Bob), a multidisciplinary artist based in Washington, DC, and previous PBR art can contest winner.

"I describe my work as illustrative, bold, colorful, and often features outer space themes and black women characters I refer to as my “girls”. I have a background in business and marketing and got into art after graduating from undergrad. I had loved art and being creative since childhood but never took it seriously until I found myself trying to figure out what I wanted to do with my life. Once I started I fell in love and taught myself different mediums, with a focus on illustration and animation.”

ashley-dreyfus-pbr-judge.png

Joining Tenbeete and Rosemary is Ashley Dreyfus, a mixed media artist based in Boise, Idaho, who is also a previous PBR art can contest winner! 

“I describe my art style as cartooning with a funky psychedelic twist. I’ve always loved making art and being creative from a young age. At 18, instead of pursuing art school, I decided to go the route of teaching myself how to use digital drawing programs, network in my community, and learn new art mediums. I started using social media as my portfolio to post new artwork every day."

ANDY smaller.png

And last but not least, Andy Arrangoiz, a college senior studying at Wellesley College in Massachusetts and O.G Talenthouse community member.

"I'm originally from Mexico, where my love for illustration started from a very young age; I always eagerly awaited art class and cherished every single moment in it. However, it wasn't until my freshman year of high school, once competitions became a possibility, that I started to view my place in the art world as something tangible, and therefore my art as something that could be taken seriously."

Now introductions are out of the way, let’s get to know our judges and their work a little better.

Who or what is your biggest inspiration for your work and why?

Rosemary: “I think my biggest inspiration has been my aunt, Georgia Deaver. She was a calligrapher and graphic designer. When I was a kid I always loved visiting her at her studio. It was always fun to see what she was working on and look at all her colorful brushes and paints and pens. I remember feeling amazed looking at what felt like hundreds of thumbnail drawings that she had been mocking up for a client. It seemed like everything she touched, she made more beautiful. She really set an example for me that with hard work a creative career was possible.”

Tenbeete: “A lot of my inspiration comes from my life before art. Every day I’m so thankful it’s in my life, and it’s unreal to me that there was a point that I didn’t even consider it could be for me. That I didn’t see people like myself in that world, excelling. I want to be an example for others to be proud and loud about what they love. We all deserve a fulfilling life.”

Ashley: “Keith Haring is one of my biggest influences in art. His art style was prolific and relatable to every walk of life.”

Andy: "I tend to use art not quite as a form of therapy or even relaxation, but as a venue for energy expenditure—a way of putting a small fraction of my artistic visions out there. Most of these visions involve portraits of various people, such as this one. Instead of keeping all of them confined in my brain, I can express myself without thinking too much about it since I've got the muscle memory to just let my hand go."

Fire Cream-01.pngCredit: Fire Cream by Trap Bob (Tenbeete Solomon)

In your opinion, what makes great art?

R: “To me, great art is not just a pretty picture. Great art tells a story, asks a question, or communicates a message or feeling. It makes you think.”

T: “Art that elicits a reaction, conversation, and emotion is great art. I love how art is a form of communication everyone can understand, and you can reach so many different people than even words can. Art should get you excited, to the point you don’t even know why. That’s great art.”

AD:Great art in my eyes comes from passion and commitment. I can really tell when the artist has an idea and a direction in what they are creating.”

AA: "I think that what makes great art is a simple 2-out-of-3 question game that depends on both artist and art consumer. I see it as a shortlist composed of the following questions, of which I believe at least two out of the three must be answered affirmatively in order for a hypothetical piece to be subjectively considered "great art" (by me).

1) Did it take a significant amount of skill/effort/time to create the piece?

and/or

2) Is the piece visually appealing, striking, or otherwise attractive

and/or

3) Can meaning be given to or found in the piece?"

What are you looking for from the creatives in relation to this brief?

R: “I’m going to be looking for artwork that can grab the viewer/customer’s attention and sort of pull them in.”

T: “I want to see artists taking chances, expressing themself, and not being too distracted by expectations. It’s so easy to get in your own way as an artist, and I want them to put their best selves out there.”

AA: "In terms of what I'm looking for in this brief, once the requirements are met, is anything that immediately catches my attention through boldness, creativity, and uniqueness. I want to see people take risks and experiment!"

BW_webstore_1200x1200.jpg
Art direction: Rosemary Pinkham

What kind of thing stands out to you in design work?

R: “What really stands out to me in good design work is the ability to communicate effectively in a simple, quick way.”

T: “My top two factors are composition and color. When those work together properly you end up with a good design, and from there the artist’s style and subject matter shine.”

AD: “Color and consistency really stands out to me and resonates in design work.” 

What makes a great can art design?

R: “A great can art design is going to be bold and eye-catching. People also tend to gravitate toward things that look good and make them feel good. You have to keep in mind that the customer is making a choice, so the can design has to grab their attention in a positive way from either the shelf or at the bar.” 

T: “A great can art design stops you in your tracks, stands out amongst all the other drinks in the cooler, and gets you excited. Having a great design makes drinking from that can a special moment, and makes your audience feel like they are a part of something bigger than a beer.”

AD: “I would look for a design that is easily readable from a shelf, and something that is interactive with the logo. I have a preference for designs that are bold and have a distinct style.”

Is there anything else you’d like to add?

T: “I want to see artist’s create work they are proud of, not only with the goal to win but to let themselves shine and create something out of this world.”

AD: “I am really stoked to have the opportunity to see the artists who come out of this opportunity and get a chance to show their work as the new art can winners.”

RELATED: 11 ARTISTS TALK US THROUGH THEIR 2021 PBR CAN CONTEST SUBMISSIONS

RELATED: HOW TO WIN A TALENTHOUSE PACKAGING BRIEF, FROM ARTISTS WHO DID

RELATED: 4 ARTISTS ON HOW THEY WON TALENTHOUSE POSTER ART BRIEFS