Hey artists all over the world! You may still be thinking about working on the SK-II Facial Treatment Essence brief, so here are some useful tips for you. Check it out!
TH: What are you looking for in the “SK-II Facial Treatment Essence” Creative Invite submissions?
SK-II: The SK-II Facial Treatment Essence is our most iconic products and lies at the very heart of our brand’s success. We’re looking for fresh, creative ways artwork to show off our iconic bottle in a whole new light using different styles of creativity!
We’re not just talking about superimposing a bottle into a background design. We’re also open to having the bottle interpreted through line drawing and even paper art! All that, WITHOUT modifying the bottle.
TH: In what ways do you imagine an ideal interpretation of this brief?
SK-II: We are mainly looking to see "out-of-the-ordinary" artwork! An ideal imagine would be something unique from our past product visuals through the years. Artists should avoid traditional and unapproachable looking artwork and the usage of pink in visuals. We want to contemporize the brand for young working women and find interesting styles to interpret "crystal clear skin" going beyond the obvious and literal interpretations. Read the briefing document here.
TH: Are there any good examples of artwork that would be similar to what you are looking for?
SK-II: As we would like to explore new & breakthrough styles that will make the product more interesting and exciting to the generation of today, we do not want to restrict artists creatively with examples. Go on and push our creative boundaries. We’re looking forward to all your submissions!
Be sure to check out the SK-II Facial Treatment Essence Creative Invite for more details. You have until May 30 to submit!