Hey, Creators! Nationwide Building Society is looking for UK resident-based creators to design bold and uplifting mixed media artwork inspired by the theme of money mindfulness. Nationwide would love to see how you interpret money mindfulness through digital illustrations, gifs, or animations while being inspired by their brand colours. We spoke with the Nationwide team to get some exclusive insights on what they are looking for in their Open Brief. Check out their responses below to help you develop your designs and be sure to take a look at the full brief for inspiration!
TH: What are the core values Nationwide live by?
Nationwide: We’re a building society, or mutual, owned by our members. That’s anyone who banks, saves or has a mortgage with us. We’re run for their benefit and to help the communities around us. We’re not run for shareholders in the same way that banks are.
TH: Why is the theme of money mindfulness important to Nationwide and what does it mean?
Nationwide: As a building society we were founded by everyday people to help everyday people and that’s not changed. We all know that the cost of living in the UK continues to rise, affecting us all. Living with less money or staying on top of everything can be a struggle. So, we want to encourage people to have more open and honest conversations about money and ask for help when they need it. We’d like to work with creators to create a series of artwork around what it means to them to spend mindfully, why we need to talk about money and why it’s important to ask for help when needed.
TH: What is Nationwide looking for in a ‘perfect’ submission?
Nationwide: We would love to see submissions focusing on why looking after money is important or why talking about money/asking for help with your finances is important, in a creative way through illustration, GIFs or animations. Everyone’s relationship with money and their experiences are different so we’d like to hear about your personal experiences and thoughts, and why you feel like this topic is important. We would like the artwork to be friendly and comforting as the work needs to appeal to young adults and young families. Think of creative ways you can illustrate to show looking after your money in a healthy way and preparing for the future. Check out some of the wonderful submissions that have already come through:
(left to right) Paula Hayes, Stacy Mike, Kati Lacey, SEEMAL SIKANDER
TH: Is there anything that would feel off-brand or off brief that creators should know about before starting their design?
Nationwide: As the selected work will be used across our social channels we want to ensure creatives are using our brand colours and sticking to the theme of money mindfulness. As above, we’d like to learn what comes to mind when you think of “money mindfulness”, everyone’s relationship and experiences with money are different so we’d like to share these different stories and perspectives on our channel.
TH: Is there anything creators should completely avoid or include when developing their work?
Nationwide: As we want the work to appeal to young adults and young families, we would like to avoid alcohol, nudity, promoting our products or services in any way and other brands.
Submissions for the Nationwide UK Open Brief close on Monday, October 3rd, 2022 at 5:00 PM. Hurry, don't miss out!
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