Hey, Creatives! method is inviting you to create bold, beautiful and uplifting moving and static artwork, that brings to life the joyful, vivid fragrance experience of their 2 products: Wild Rhubarb and Peach Blossom anti-bac cleaner. We spoke with the method team to get some exclusive insights on what they are looking for in their Creative Brief. Check out their responses below to help you develop your artwork and be sure to take a look at this mood board for inspiration!
TH: Why did you approach the Talenthouse creative community for this brief?
M: As a brand, we’ve always believed in using creativity as a force for good and a powerful agent of change. We want to harness this idea, empowering creatives from all over the globe to uplift communities and create a better, more joyful world.
TH: What would you like to see come through in submissions or what would you like creators to focus on?
M: We’re looking for work that oozes style and radiates joy. method is an aspirational brand and, as such, we really want to see work that reflects this. Our consumers are driven by visual appeal and indulge in well-considered, stylish purchases that are bold and beautiful. If it helps, think of our bottles as high-end perfumes, bursting with fruity, vivid fragrances.
TH: How do you see creators capturing the joy of using these method products?
M: To us, joy means more than simply feeling happy; It’s jubilation. It’s euphoria. It’s feeling-so-happy-you-think-you-could-burst. One sniff of our products and the party starts. So we don’t want to see mellow and zen, we want to see oomph and energy!
Here are some examples of the feeling and energy we’d like to see work evoke:
TH: Thinking about your products and their fragrances, is there any additional information you can share that really captures how they bring joy to the user?
M: Most anti-bacterial sprays smell like chemicals and leave your home feeling sterile. Ours smell like freshly-plucked rhubarb and sweet peach sorbet, that turn your home into a heavenly haven. This is why we really want to see the fragrances brought to life in the work. It’s these vivid fragrances that create an overwhelming feeling of joy and jubilation.
TH: How should creators include the method product in their artwork?
M: The product must be the star of the show, so its location and sizing should be prominent. You may illustrate the bottle, but it must be an accurate representation of the product and include the method logo, product name and reference to the petal motif as a minimum. The product should act as the branding (so please do not include an additional logo in static work).
TH: The mood board provided shows examples of how you would like submissions to be bold and colourful. Can you share any other visual aids to help Creators understand the style you want to achieve?
M: We want to see submissions that are bold, vivid and thumb-stopping. With that in mind, steer clear of anything whimsical or cutesy. We are looking for punchy and premium over nice and pretty!
TH: What do you envision as the perfect submission to this Creative Brief?
M: One that is bursting with joyous fragrance in a bold, vivid and stylish way. One that stops us in our tracks and makes us want to start a conga line immediately.
TH: Is there anything creators should completely avoid when developing their work?
M: We want to see work full of joy and creativity, so please avoid focussing on the anti-bacterial, functional properties of the product. We don’t want to see any references to germs or bacteria, or to Covid-19.
Submissions for the method Creative Brief close on November 18 at 5 pm London local time. Hurry, don't miss out!