MARTINI wants you to create short animations that showcases their drink in a fun, playful and engaging way while capturing MARTINI Fiero's 50/50 split serve (50% MARTINI Fiero and 50% tonic). We spoke with the MARTINI team to get some exclusive insights on what they are looking for in these short animation submissions. Check out their insights and take a look at this mood board for inspiration before submitting your animation.
TH: 'MARTINI Fiero is the cool, younger sibling of the Martini range'. How should creators capture the 50/50 serve in a creative way?
MARTINI: Visual techniques that capture your eye and stop you in your tracks in your feed. Content that captures the playful boldness of Fiero and of course the colour. Think of ways to bring to life the two liquids coming together, use visuals to inspire peoples taste buds. Check out our Instagram for inspiration.
TH: What one piece of information should creators keep in mind when creating their animations?
MARTINI: How to make Martini Fiero & Tonic...50% Fiero, 50% Tonic...simple! And it really is simple. Two ingredients that create not only a vibrant orange/red color, but Fiero produces a zesty citrus and bittersweet orange flavor. Really visualise the crystal clear bubbles of tonic converging with the natural vibrant orange tones of Martini Fiero, be experimental!
TH: The artwork should appeal to an audience of 21-34 years old - how should creators ensure their work appeal to this audience?
MARTINI: This drink is Instagram worthy, it’s bold colour and the bold and playful attitude. The Millennial age group is all about current trends, think of ways to make the 50/50 serve iconic and thumb-stopping!
MARTINI is born-and-bred Italian. Warm and playful, we take pleasure in bringing joy to the everyday. We’re stylish, but we don’t try too hard; convivial, but not over the top. MARTINI Fiero is the cool, younger sibling of the Martini range. MARTINI has been with us for 150 years, but this drink is the new kid on the block, be inspired by this and keep in mind MARTINI’s brand values. We also want to showcase Martini Fiero as a social drink, making time for the friends around you.
TH: Here are three examples from MARTINI’s social channels, which perfectly capture the 50/50 serve as well as the look and feel of the drink:
TH: Is there anything creators should completely avoid when developing their work?
MARTINI: Not finding a way of showing 50/50 MARTINI Fiero & Tonic.
Submissions for the MARTINI Creative Brief close on January 24 at 5pm London local time. We can't wait to see all your short animations!