We are back again with the best advice from our selected creators, and this time it’s the turn of the packaging artists. Convenient, as we have a packaging brief with Bombay Sapphire running right now with $5,000 up for grabs for two creators.
Included in our creative briefs are chances to design stand-out packaging for top-notch brands. But when you get asked to design Christmas packaging but have to avoid festive cliches, or the brief requires you to represent flavour but in an abstract way, it can feel like banging your head against a brick wall.
We spoke to previous packaging design selected creators on how they go about designing a winner, including:
Mauro Martins who was a selected creator for ‘Design city inspired bottle bags for a Limited Edition of Absolut Vodka’.
Joel Jensen who was a selected creator for ‘Design location inspired Limited Edition bottle bags for Absolut Vodka’.
Daniel Barbosa who was a selected creator for ‘Design city inspired bottle bags for a Limited Edition of Absolut Vodka’.
The artists had 4 essential tips for creating a winning design:
1. Remember that inspiration is everywhere
“It’s important to always be open to inspiration,” says Clement Barbe. “I often find interesting things while walking such as a tree, the colors of the sky, the angle of a building etc.”
Remember, anyone can do a quick Google search and you don't want to be just anyone. Get up from your desk, get outside, and get inspired. It’s called “thinking outside the box” for a reason (in this case, that box being your bedroom).
Clement's selected design for Harrogate
“I love to observe places and people wherever I go to create a visual repertoire,” explains Daniel Barbosa. “For example, when I travel or visit nature parks I observe how the colours and shapes of nature are harmonious. Google Arts & Culture is also an excellent tool for visiting museums with online collections from around the world.
Daniel's selected design for Absolut - check out his entire experience of becoming a selected creator, here
2. The delete button must become your best friend
Seems counterintuitive, and at times even painful, but that little button might just be what is standing in the way of you and becoming a brief-winning creator. In the writing world it's referred to as 'killing your darlings' - with design it's just... starting again.
For Clement, “I try to always challenge the things I do. Often I add a lot of details then try to get rid of the non-important ones. It can be hard to delete well-crafted details, but if it’s non essential you have to!"
3. Try and switch things up and see what happens
It’s called your ‘comfort zone’ for a reason - because it’s comfortable, you're used to it, and it's not anything new. But if you want to become a brief-winner you have to be up for a challenge.
For Mauro Martins this is a key part of his creative process. “I love seeing other artists’ artworks and challenging myself to try a new kind of language just to experiment. I think it’s a good way of studying and possibly adding different elements to my current style.”
Mauro's selected designs for Absolut
Also, experimenting within your own ideas is another great tip. “When brainstorming, I like to list items and ideas per category,” explains Mauro. “Then I try to mix them randomly to spark original ideas. Mostly the combination of two items will not make sense. But sometimes when you put two unusual ideas together, a great idea can come up.”
4. It’s the taking part that counts. No, really, it is.
It can be easy to get disheartened when you’ve put your blood, sweat, and often, tears into a submission and it still doesn’t get selected. It happens to the best of us, even our talented brief-winners.
Joel Jenson puts it perfectly. “Selected or not, it’s a lot of fun to get the opportunity to work on some of the incredible projects that Talenthouse is involved with. Ultimately, I believe that these Creative Briefs have allowed me to push myself as an artist, try out some new techniques, and gain some new exposure for my work while getting to work on some amazingly cool projects.”
Joel's selected work for Absolut