Product design & fashion illustrator, Gretchen Roehrs, creates amazing fashion illustrations using everyday foods as the designer clothes. She started the Edible Ensembles series as a joke, but decided to continue it after it took off and became popular.

From the grocery store to the catwalk (ish), Roehrs' designs are sketches embellished with the perfect twisting, contorting and presenting of various fresh produce to create outfits. Produce-couture, anyone?

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Roehrs told Talenthouse that there's actually not a huge amount of planning that goes into her foodie creations. "My work is very organic and impulsive," she said. "It’s whatever I have laying around and am eating! My greatest source of inspiration, though, is the market near where I live. It's bursting with beautiful produce and flowers."

The series now titled Edible Ensembles initially began as a joke, when Roehrs was artisically teasing her friend about the bounty of fresh foods available to her in California during the winter. The banana jumpsuit, above, is one of her first creations.

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Once she's finished photographing the produce for her art, it gets eaten. "I think one of the great things about being an artist is showing others how differently you see things," she told us. "I love inspiring them to do the same!"

Roehrs' food-fashion proved to be so popular that she bagged a publishing deal, with the coffee (or kitchen) table book 'Edible Ensembles: An Illustrated Guide to Fashionable Fruits and Vegetables' being published in 2018.

 

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She's since turned her nack for turning veg into Valentino to a profitable business, accepting paid partnership collaborations on her Instagram account for custom fashion doodles outside of the food space, but still giving us the food fashion we need by recreating runway looks. 

 
 
 
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A post shared by Gretchen Röehrs (@groehrs)

 
 
 
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A post shared by Gretchen Röehrs (@groehrs)

 

Scroll down to check out more of Gretchen Roehrs' fashionable food, and follow her on Instagram to make sure you don't miss another creation.

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NB: This article was originally published in 2017 and has been edited for news updates and clarity.

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