Cartoonist and illustrator, Puck SawReal, has started to gain attention around his native country of Thailand and worldwide for his unique art style and content. Puck's work focuses on his brands' iconic mascot the "SawReal Rabbit" which is always depicted in what people could consider an "obscene" environment and aesthetically looks very punk (Think D.R.I. and Municipal Waste style album covers). A red rabbit with spikey hair located somewhere in the epicenter of random violence, sexual acts, parties, satanic rituals, drug use, and alcohol mixed in with classic pop-culture characters is the typical scene in Puck's illustrations, and it's great! His work is not only detailed but is also depicts and explores how society acts not only on the Internet, but in real life. Puck has collaborated with brands like Garmin to create digital watch faces; Pezimo biking clothes for special edition pieces; Happy Land, a Bangkok beer to design the can and box packaging; and most recently collaborated with Levi's for custom jeans to celebrate 501 Day. If this wasn't enough, Puck also runs his own line of designed clothes and collectable vinyl figures! We caught up with this multitalented artist to ask him about his creative process, inspiration, and of course his SawReal Rabbit.
TH: Can you tell us a bit about yourself? What do you do?
PS: I'm a cartoonist and illustrator. I make strange clothes and souvenirs for sale.
TH: What was the inspiration behind the SawReal Rabbit?
PS: Six years ago, this rabbit initially was just a mascot for my brand. Mainly because I like to place strange characters in my drawings. I picked it up as my mascot with the idea that the products in my brand will be surreal. This rabbit fit very well. It has hair made of thorns, is blood red, and is nothing like a typical rabbit. It looks surreal, dangerous and most importantly, my work is obscene and often talks about sex. The rabbit itself is a symbol that.
TH: When did you discover your passion for illustration and art?
PS: I liked drawing as a child and I remember that I drew before I wrote. Maybe it's because my father and brother like drawing, and I grew up in a house full of art supplies. My bedroom wall is full of cartoon images that my older brother painted. It molded me into a world full of imagination, and I have been creating art since then.
TH: Can you tell us a little bit about the creative process that went into making your SawReal Rabbit KID designer toys?
PS: I liked collecting toys, especially monsters. I always dreamed of wanting to have my own line of toys and I'm always looking for new opportunities. The SawReal Rabbit KID project happened because my friend offered to create this as a toy. He's in the industry and his name is Kaze Studio. He is the top toy maker in Thailand. He took the character SawReal Rabbit KID to develop it according to his process. When we see that people like it and we really like the concept, we do it. We find a venture capitalist and push it until it's produced successfully.
TH: Do you have any favorite artist(s) that has inspired you?
PS: I have a favorite artist, a Thai cartoonist named Suttichart Sarapaiwanich. His industry name is SS. His comic works are very interesting and strange. For me, at the age of 15, his work was outstanding and made me want to be a cartoonist. You can see his work by searching for the name "Joe the SEA-CRET Agent."
TH: Where do you find your inspiration?
PS: My inspiration comes from the news in Thailand and my hometown that I grew up in, Bangkok. It was full of chaos. There are many peoples problems that occur every day and some of the stories are like funny movies. It makes me have a lot of strange work.
TH: If you could have an hour to talk with anyone from the past, who would that be?
PS: I would like to talk to the Buddha Prophet of my religion. We would talk about some teachings that I doubt, and ask about hell and heaven. Whether or not it's real. But I think that if it is real, the answer would still leave me confused and I would continue to ask questions.
TH: What advice would you give to a young artist who is just starting out?
PS: Do it now! Don't doubt yourself. You don't have much time. Do what you think is good for you now. Because tomorrow you'll move on to something else. The world is changing all the time.
TH: Do you have a favorite art-piece or illustration that you have created?
PS: Actually, there is no job that I like too much, because I work like I'm writing a diary. My work is like a collection of my life in pictures. Some days we love that life and after a while we hate it. But we may come back to love it again.