Born in Merida, Venezuela, Pablo Iranzo Duque went on to study Visual Communication at PROdiseno in Caracas graduating in 2001. Ever since, he has been working consistently in many artistic mediums from illustration, animations and graphic design to photography, painting and drawing. A little more than five years ago he moved to Spain and began working as a Freelance Designer. When asked about his artist philosophy Pablo says, “I believe in blending the design with art in order to offer the viewer an experience that engages the senses and makes them feel closer to the art’s message.” We recently chatted with Pablo about what inspired him to become an artist, how he developed his own creative process and how that translated into being selected for the Detective Pikachu brief and have that work turned into murals.
TH: What was the first piece of creative you remember making and being truly excited about?
PD: The poster for the series FARGO. It was my first invite to win and I was excited to use a visual appealing concept to communicate the tone of the show.
TH: What inspires you the most and finds its way into your artwork?
PD: Cinematic values in art. Whenever there is a painting or a photograph, I always try to appreciate the mix between shapes, colors and light.
TH: What’s your favorite creative trick or tool that you feel gives more nuance or impact to your artwork?
PD: I think I have kind of a trademark regarding the posters I design. It is the use of silhouettes, high contrast, bold colors and playing with the foreground/background in an ambiguous way.
TH: What was your creative process for the Pokemon Pikachu mural - did it start with a specific character or the style/mood of the series itself?
PD: I thought it made no sense to illustrate the complete character of Pikachu or the actors in the poster. At least not for me. Especially because that's something that you can find in the official marketing material. I used the shape of the tail of Pikachu to compose something more surreal and film noir.
To be honest, I'm actually not very familiar with the Pokemon universe, but I knew that the movie had an urban landscape and a sense of adventure, chase and a bit of danger too. I hope the poster captured that. I think a detail of the element (the tail) can be enough to spark the imagination of the viewer.
TH: What artist or creator do you follow and feel everyone should get to know and why?
PD: Undoubtedly I must say Saul Bass, the most important and influential graphic designer of the 20th century. He took the synthesis and graphic impact to another level. Of the artists working nowadays that set the bar, Christoph Niemann is my favorite. Jean Julian, Neil Kellerhouse and James Jean are also masters of their craft.
TH: What was the best advice or tip you ever received from a fellow artist or mentor and why?
PD: The best advice I received was simply to never stop. Even if you are not happy with the results, just keep going, because everything you do gets you closer to the artist you are going to become.
TH: Artists always seem to be learning and evolving throughout their careers. What styles or formats are you experimenting with now as more digital art such as 3D and AR begins to expand?
PD: I think to go back and forth in terms of tools. There's a point where I feel the urge to go back to acrylic and collage to feel like I'm not losing touch with the handcrafted aspect of the creativity.