Chicago native, Hebru Brantley is an accomplished contemporary artist whose artwork has been seen, sold, and exhibited worldwide. Mostly known for his characters, Flyboy and Lil Mama, his pop-art, streetart and comic style aesthetics are influenced by the South Side of Chicago’s Afro Cobra movement that happened between the 1960s and 70s. Not confined by any artistic medium, Hebru has created/designed murals, paintings, sculptures, skateboards, sneakers, clothes and has even created collectable figures. In other words, he's a very busy artist who is always creating and working on projects. His artwork is instantly recognizable and sought after, that collectors of his work include LeBron James, Jay-Z, Beyonce, George Lucas, Lenny Kravitz and he has even been featured in Forbes, the New York Post, the Chicago Tribune, Complex Magazine, and the list goes on. One of his latest projects was to design his own Limited Edition Bombay Sapphire Bottle that can currently be found in stores. Now, Hebru is an exclusive Guest Judge for our Bombay Sapphire Limited Edition Spray Can Creative Brief! We caught up with the multi-talented artist for some insights into his creative process, his idea of the “perfect” submission for this brief, and the inspiration behind his Bombay Sapphire bottle. Get inspired by Hebru below, and check out the Design Guide and Asset Pack before you begin on your Bombay Sapphire Limited Edition Spray Can designs.
TH: What is your creative process like when working on projects?
HB: Everything starts with a concept, then sketching, then I add some color, revisions, more color, more revisions and then the final product. That is a very over simplified explanation of the process, but you get the picture!
TH: What’s the inspiration behind your signature trait, the goggles?
HB: Flyboy and Lil Mama are inspired by the Tuskegee airmen of World War II. I’ve always been into comic books, superhero movies and anime and Flyboy just sort of evolved from my love of storytelling and history.
TH: What 3 words would you use to describe Bombay Sapphire?
HB: Regal, Classic, Innovative
TH: Tell us about the Limited Edition Bombay Sapphire that you created - what inspired you and what was your creative approach?
HB: In creating my limited edition bottle I was definitely inspired by the iconic Bombay crown. This idea of royalty and the color palette played a huge part in my design.
TH: What would you envision as the “perfect” submission for this Bombay Sapphire campaign?
HB: A design that seamlessly marries the style of the artist with the Bombay brand.
TH: Where do you think it is easy for many young creatives to go wrong when working on a brand project/creative brief?
HB: I think it is easy for any creative — even those of us that have done this a time or two — to get tripped up when they don’t fully understand the brand they are working with. It is important to understand the goals of your client and determine how you can integrate their vision into your own practice in order to create a piece that is representative of both sides.
TH: What piece of advice do you wish you had when you first started out as an artist?
HB: It’s all about the slow climb.
Submissions for the Bombay Sapphire Limited Edition Spray Can Creative Brief close on October 29th at 10am Pacific Time.
Want to learn more about Hebru Brantley? Check out his Instagram and website.
We can't wait to see all your designs!