If you haven’t seen the amazing designs created by your Talenthouse peers for the Harrogate brief, then now is your chance. We sat down with the selected artists to talk about their inspiration and backgrounds as well as what Harrogate thought of the limited edition designs. 

 

Selected Creator - Jane Houghton, UK

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What is your background and why did you get into the creative industry?

From a very young age I was always busy doing some sort of art or craft activity, so knew I would definitely end up doing something in the creative industry. I loved art throughout school and went on to study graphic design at Northumbria University. Since graduating I worked professionally at a number of agencies and in-house companies in London, and now I work remotely as a freelancer.

What did you find interesting about the Harrogate and Royal Albert Hall Creative Brief? 

The brief caught my eye as it was about bringing these two iconic brands together. I'm a Yorkshire girl and have lived in London for a number of years too so it was a great opportunity to celebrate two places I love.

Where do you find inspiration when starting your work, and what was the inspiration behind your Harrogate design? 

I make sure I read the brief over and over so I really understand what it's asking for. In this case, the words 'joyful' and 'celebratory' stood out to me and inspired the additions I made to the Royal Albert Hall and Harrogate Spring color palette. The architectural shapes from the logos and the Harrogate Spring repeat patterns influenced my composition.

What do you find are the biggest challenges when answering a Creative Brief? 

The biggest challenge in this particular brief was finding the perfect balance between the two brands. It needed to be striking and celebratory, but not veer too far away from the recognizable and iconic bottle.

Quote from Harrogate, James Cain, Managing Director of HSW

‘Jane’s design stood out from the crowd. She captured the perfect balance of the two brands and we loved the beautifully clever kaleidoscope design which was both celebratory and joyful. The label will provide stand out on the shelf whilst keeping it distinctly Harrogate.’



Finalist - Daniel Barbosa, Brazil

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What is your background and why did you get into the creative industry?

I have a degree in graphic design. In my childhood since the age of three, I was always drawing with pencils and erasers, so being a designer was something I had in mind even though I didn't know it at the time.

What did you find interesting about the Harrogate and Royal Albert Hall Creative Brief? 

Two brands with a rich historical and cultural heritage offer the opportunity for artists from all over the world to create in the reality in which we are today, this is what I found most interesting.

Where do you find inspiration when starting your work, and what was the inspiration behind your Harrogate design? 

To start my work the first place where I find inspiration is in the brief of the project developed by Talenthouse, from it I make notes on topics to research in more detail. One tip is that it is important to know about creative software but more importantly it is to know about art history and design principles, for this I read books and visit websites on the subject. The inspiration behind my Harrogate design was a mix of art, science, and architecture present in the history of the Royal Albert Hall and Harrogate Spring Water.

Quote from Harrogate, James Cain, Managing Director of HSW

‘David’s vibrant and eye-catching design had everyone talking throughout the judging process. We loved his incredibly thoughtful design, integrating elements of Harrogate architecture with the Hall and we felt his efforts should be commended.'

 

Finalist - Clément Barbe, France

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What is your background and why did you get into the creative industry?

I'm an art director and an illustrator from Paris. I've always wanted to work in the visual industry, I love creating strong and detailed images.

What did you find interesting about the Harrogate and Royal Albert Hall Creative Brief? 

I love working on architectural design, and the Harrogate and Royal Albert Hall brief was the perfect excuse to draw the masterpiece that is the Royal Albert Hall!

Where do you find inspiration when starting your work, and what was the inspiration behind your Harrogate design? 

There are two important things to do to find inspiration, first you need a strong knowledge of design, and for that, you need to be very curious, always search and collect new visuals from books, magazines, Instagram... Then you need to practice, a lot of practice!

What do you find are the biggest challenges when answering a Creative Brief? 

The biggest challenge I face answering a creative brief, is how do I create something that is still personal and that I enjoy doing? I think it's the trickiest part, working for a client and keeping your identity in the work! If you find that balance, nothing can stop you!

Quote from Harrogate, James Cain, Managing Director of HSW

‘The judges thought Clément’s design was beautiful and loved the art deco style. It provided instant stand out and clearly represented the association with the Royal Albert Hall’.