For many, the idea of augmented reality still inhabits the realm of science fiction. What those people would be surprised to know is how many AR technologies you actually come across in day-to-day life. 

With its ability to enhance real-world objects with computer-generated information, AR is making moves in not just the technology sector, but bringing marketing, eCommerce, and even property along for the ride. 

Still not convinced? We’ve compiled a list of the biggest AR myths ripe for debunking to convince you that AR is the place to be. 


Myth: AR is only for big tech companies

Reality: Remember Pokemon Go? According to research, 65% of people are aware of AR, mainly between the ages of 16-44. Not just the tech giants have pipelined projects for AR, many startups have been getting involved. For example, HeroSight is a Swedish startup that develops custom procedural training solutions through its wearable AR devices. Designhubz is another US-based startup that offers spatial 3D and augmented reality solutions for eCommerce platforms. 

Anyone can hire an AR developer and turn their dreams into augmented reality. Want to find an AR expert to help with your next project? Try the Spark AR Partners hub.

Myth: AR isn’t accessible

Reality: Do you own a phone or a laptop with a camera? Then you most likely will have AR at your fingertips. Despite being an emerging technology AR is becoming more and more common in everyday life and with continuing investment, this trend is only on the up. Wondering where to begin? Spark AR has plenty of handy AR tutorials to get you started.


Myth: AR is a new technology

Reality: While the possibilities of AR today far outreach its original conception, it actually has a long history dating back to 1990. Who’d have thought it? The term was coined at Boeing by researcher Tom Caudell to describe the technology used to guide workers on the factory floor. Look how far we have come. 

Myth: AR is a novelty without any practical uses

Reality: Think again. AR technology is gradually stepping into multiple industries with the potential to bring revolutionary changes. This is especially true in the marketing sector, where AR apps have the potential to spur engagement, and the eCommerce industry, where consumers now are able to interact with brands even without a physical product. 

Also shout out to the property, manufacturing, and education industries where you can now virtually decorate your home with 3D furniture, adopt augmented reality for quality assurance, or employ an augmented reality classroom assistant. Even healthcare is now getting a look in with AR for vein or surgical visualization, relaxing patients, easing PTSD, and speeding up recovery in physical therapy. 


Myth: AR is just a fad

Reality: The global augmented reality market size was valued at USD 17.67 billion in 2020 and is expected to expand at a compound annual growth rate of 43.8% from 2021 to 2028. The numbers don’t lie. AR is here to stay. 

Want a piece of the pie? Check out our Spark AR creative brief here, with $170,000 up for grabs.