While many of us (foolishly) left the joys of Lego behind in childhood, some are still proving its ability to spark creativity no matter your age. More than just a toy, one designer is using Lego to study typography, and the results are impressive to say the least. 

Designer Craig Ward set up the Instagram page, Brik Font, at the end of 2021 dedicated to his recreations of famous fonts using lego. From American Typewriter to Bauhaus, his bio states he is on a “quest for the perfect Lego typeface.” And we are keen to come along for the ride.

 
 
 
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It’s not just Lego that features on Ward’s portfolio, having worked on multiple big typography projects for clients such as Calvin Klein, Adobe MAX, Aesop, and Kings of Leon. He was also commissioned to design a custom typeface for the current England national football team uniform, in collaboration with the kit design team at Nike.

 
 
 
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Whilst his CV alone stands out in a crowd, it is his Lego creations that have people coming back for more. Ward stated in an Instagram post, “Quick side post to say thank you for the support and enthusiasm shown for this weirdo project, I really set out with zero expectations for it outside of scratching an itch. Excited to share some new ideas and spin-off commissions this year.”

 
 
 
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Dust off your toy box. This is the kind of content we want to see in 2022.

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