Research conducted by The Creative UK Group (including Creative Industries Federation and Creative England) has revealed that the pandemic has cost the creative industries a loss to the value of goods and services to the tune of £12billion. 

However, it’s not just a big doomsday report, as further research indicates that as collaboration comes back into our lives, creative spaces open again and spend goes back into the sector, “the creative industries can generate enough new jobs to employ the working-age populations of Hartlepool and Middlesbrough twice over,” - with the study encouraging the government to introduce a 20% increased spend. 

 
 
 
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This top-up of investment into creative industries would create 300,000 new jobs and bring in around £28billion for the economy over the next four years. Not too shabby, then. 

There’s more good news, as the study confirms that creativity really is the future, with 87% of creative jobs being at low or no risk at all of being automated. Sure, you can get a robot to schedule your meetings, but you can’t (yet) get one to follow a tight brief for a picky client. Take that, job-stealing-cyborgs. 

Unsurprisingly, the other industries hit hard by the pandemic were shown to be Museums & Galleries, with an estimated loss of 14% of jobs, and design, with an estimated job loss of 7%. 

The study concludes that for every 10 jobs in creative industries, a further seven jobs are supported throughout the various supply chains connected to those jobs.  

 
 
 
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The Group says; “The campaign aims to show the government just how powerful the creative industries are and crucially, what can be unlocked with the right investment. We know that Creative Industries can, not only bounce back, but drive the regeneration of every community. They can make our areas happier and healthier, and they can unlock opportunities for the next generation. But now we need the government to realise this too.”

Get involved yourself by using the #WeAreCreative tag across social media and tagging your local representative. The Group have even made a folder of draft emails created for you already that you can send straight to your representative’s inbox.