With a vision to make AR technology understandable for an average user, AREYES Studio is making waves in the industry. Promoting a new visual communication format that creates easy-to-use commercial products, founded by two brothers in June 2019, AREYES Studio fills the social AR niche which at the time was only just emerging. 

Boasting eight years in the game development industry, Alexander has worked on projects for companies including Wargaming, Google, Activision, Microsoft, EA Games, Ubisoft, Gearbox, and Otherside Ent. He began creating his first Instagram AR projects as an experiment when Meta started its closed beta testing of Spark AR Studio and AR effects. Shortly after, his brother Alexei suggested porting one of their game projects for mobile phones directly to Spark AR and Instagram. The idea was a success and they soon started receiving requests for AR experience development. With Ivan Pavlyuchenko heading digital marketing and Sergey Krygin on creative strategy, AREYES Studio was born. 

 
 
 
View this post on Instagram

A post shared by AREYES Studio (@areyes.studio)

“B2B, hardware, and enterprise solutions dominate the AR/VR market,” explains Ivan. “The share of consumer AR is still minimal. Over the past two years, tech giants such as Meta and Snap have turned into giant cloud augmented reality services and have made AR technologies accessible to anyone. Midsize businesses and brands have begun to invest more in Social AR and AR ads as a new user interaction tool. It’s created a demand for full-service companies that make Social AR products - from development to innovative XR strategies and AR advertising.”

This is the niche that AREYES Studio occupies. “Our goal is to become the entry point into the AR world for brands and e-commerce companies. We develop unique AR experiences and help brands create a long-term vision of using AR solutions effectively,” Ivan tells Talenthouse.

One of the studio’s latest commercial AR projects was the Ford Puma Racer, developed in partnership with the GTN agency for Ford Europe. “The project was dedicated to launching the new urban SUV, Ford Puma ST. To promote the car, the GTB team wanted to leverage the power of Spark AR alongside the traditional advertising channels. The GTB team turned to us to create a unique AR racing game for Instagram,” explains Sergey. In just a month, the team created a fully-fledged dynamic AR game, receiving over 800,000 views and 75,000 game sessions in less than two weeks. 

 
 
 
View this post on Instagram

A post shared by AREYES Studio (@areyes.studio)

“VR and AR technologies confidently take their place among other everyday human-machine interfaces. Today we're no longer thinking about creating VR and AR applications. VR and AR technologies have already become our reality, they're moving from the early adopter's stage to the mass market stage, and we expect that a wave of developments will overwhelm us soon,” explains Alexey. “The pandemic and lockdowns accelerated the digitization of the world. Virtual services are successfully replacing physical ones in many areas of our lives. Today, consumers prefer to choose and buy online even the things they used to buy physically. The most conservative businesses are following their consumers to the Internet.”

Another of AREYES Studio's projects involved creating two AR games for the premium department store, Selfridges. The first game invited customers to pick a card from our tarot deck of characters, helping them uncover gifts and experiences that tap into their loved one’s guilty pleasures. The second was devoted to launching a new drop from the Bel-Air Athletics brand in the Selfridges concept store.

 
 
 
View this post on Instagram

A post shared by AREYES Studio (@areyes.studio)

“Everyone may not notice it, but the emergence of technology has given the most significant creativity boost since the Renaissance,” states Sergey. “Over the past ten years, technology has created a feedback loop in the creative industry.”

The team at AREYES Studio predict that those who started developing immersive technology solutions a few years ago will soon be major players in the industry. Investments will continue and increase with a focus on augmented reality.

“For those who want to work in AR, my number one piece of advice is not to study AR technology itself but to study where you can apply it,” says Alexander. “It's better to do something super simple, but in a way that users react to it. It doesn't matter if it's a regular animated picture, street art, or a full-fledged mini-game. This way, you'll discover the side of technology that people often don't notice.”

Ready to be a major AR player? Join the movement and create world AR for a chance to take home a piece of the $170,000 prize pot. 

RELATED: INTERVIEW: 3D ART STUDIO XS ON HOW THEY PLAY WITH THE SURREAL

RELATED: 3D ARTIST TABITHA SWANSON SHARES HER CREATIVE PROCESS AND INSPIRATIONS