All artists, designers, photographers, and cinematographers need portfolios of their work to build up their resumes to show potential clients and jobs. One great way to build up your portfolio is to create your own website and have all your work displayed beautifully on there.

Building an online presence nowadays is fairly simple with hundreds of templates to work from and websites like Squarespace, Wix, Wordpress, and Weebly can get you up and going in no time. Although its easy to set up your website, you need to make sure that it is visually appealing and has an easy user interface. Visitors should be able to navigate through your site effortlessly and find your pieces with minimal distracting tags or buttons on the sides. The visual aesthetics of your site need to correlate with your brand image and essence. A pop music group or a kids photographer is not going to have a site thats morbid and dark but a Metal band probably would. Here are 5 web design tips to help you with your online portfolio.  

1. Screen Space 

  • It is essential for the most important information to stay "above the fold." (The space visible on top of the screen  before a visitor scrolls down.)
  • Keep your website clean and minimilistic. Try to balance the webpage and not make it to busy by adding more than 3 focal points. Use the "big, medium, small" strategy to differentiate between the 3 focal points shown.
  • Use white space to make the page look cleaner and less crowded. This helps visitors focus only on your focal points and not other tabs next to them. 

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2. Showcase
  • In the beginning you might think that you need to show all your work that you've done thus far but that is not necessarily true. It is better to create a mixture of your best works to be the focal points for your initial impression. The visitors can then decide if they want to dig into your website and look for other pieces.
  • A small selection of your top quality work should be on your landing page to boost your artistic presence.
3. Color Scheme 
  • The color scheme of your website should be the same as your personal logo or complement the images/visual material on your website.
  • Make sure to use one specific color as your main color and one as a secondary color for a page or your entire site. You can utilize a third color to create contrast or bring attention to a specific piece. 
  • Make sure to create sufficient contrast between your background color and the text color to make it easily legible. 
4. Web Page Fonts
  • Abstain from using fonts that are smaller than 10 point font. It makes it very difficult for visitors to read and as soon as they see that small Font they become disinterested and might leave the page. Make it easy for visitors to read, don't make them have to zoom in on their computers to read your text.
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5.  Mobile Design
  • Test and check your website to see how well or badly it displays on different on different mobile phones including Androids©, iPhones©, and tablets. If you use websites like Squarespace ,Wix, and Weebly to develop your website they can optimize your website to mobile effortlessly. Everyone is on mobile, so create a user friendly mobile experience for your visitors by making it easy for them to navigate through your work. Don't over populate your mobile site with features, and just keep it simple. Simple will go a long way.
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Have fun designing your webpages and portfolios. Be creative.

All Creative.