I'm Alex from Dresden in Germany and I've been working under my label "Undercoverdesign" as a freelance graphic designer for about eleven years. First part-time and after that full-time. In 2004 I completed my training as a graphic designer and then studied architecture. From 2009 I worked in a large architectural office before switching to self-employment in 2021. The focus of my work lies in the development of corporate design and everything that goes with it. I love what I do and look forward to developing new ideas, improving concepts, questioning the familiar and expanding strategies together with my customers. I am fascinated by the always new and varied subject worlds that my clients deal with. My motto is: "A design evokes three reactions: yes, no and WOW! 'Wow' is the goal." (Quoted by Milton Glaser, graphic designer and co-founder of New York Magazine)