Film for The Who
Create the official music video for '5.15'
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Recognized as one of the most acclaimed and iconic bands in the history of music, The Who are set to re-affirm their global legendary status with the imminent release of Quadrophenia: ‘The Director’s Cut’. To commemorate the album's release and pay homage to 1960s 'Mod Culture', The Who are inviting filmmakers and animators to unleash their creativity and submit a music video that does for the track what the film did for the album. The video should reflect the 1960s 'Mod Culture' and show inspiration from the musical and visionary journey portrayed in that era. The winning video will be produced as the official video for '5.15'.
‘Over the years we’ve enjoyed working with many great video production teams so we are very excited to see what the next generation of creative thinkers are capable of producing’
- Pete TownshendAbout The Host
The Who are a rock band formed by Roger Daltrey, Pete Townshend, John Entwistle and Keith Moon. The Who have sold over 100 million records and charted 27 top forty singles in the United Kingdom and United States, as well as 17 top ten albums, with 18 Gold, 12 Platinum and 5 Multi-Platinum album awards in the United States alone.
For more information visit: thewho.com
Host's ChoiceThe winner will receive $2000 and will work with Universal Music Group's marketing team to finalize the video which will be featured and promoted on thewho.com and The Who's social media channels. The winner will also receive:
- a signed Fender guitar by Pete Townshend
- Quadrophenia: 'The Director's Cut' BoxsetOne runner-up (as selected by Pete Townshend) will receive:
- Quadrophenia: 'The Director's Cut' Boxset
- $250
People's ChoiceThe three highest voted artists will each receive:
- Quadrophenia: 'The Director's Cut' Boxset
- $250
Get InvolvedSubmit by: November 10, 2011
Vote: November 11, 2011 - November 18, 2011
Winner(s) Announced: December 2, 2011Click 'Get Started' to review the guidelines and submit your work.
Helpful Tips
- Set a reminder 1 week before the submission deadline and also for the day that voting opens.
- Share your submission before voting opens. (Your 'supporters' will be invited to vote for you as soon as voting opens.)
- Click the 'Like' button below to receive periodic project updates.
How Winner(s) Will Be Chosen
The host will choose the winner(s) from all qualified submissions with special consideration for the top voted entries. A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules.
Guidelines
- Videos submitted must be compromised of original material (meaning the participant cannot use third party, copyright materials)
- Videos submitted must be no longer than 5 minutes
- Participants may submit a full music video or a one minute 'teaser'
- If the winner submitted a taster they will be required to finalize their video with Universal Music Group
- If the winner submitted a finalized video, Universal Music Group may request modifications before featuring the video
- If the winner is required to work with Universal Music Group (UMG) to complete the video, the winner will receive funding from UMG
- In order to be chosen as the winner, the selected finalist shall grant ownership of all rights in and to the intellectual property in the winning submission and the finalized video to The Who in consideration of the US $2,000 prize monies being offered. This assignment of rights agreement will be arranged directly between representatives of The Who and the winner.
- The Who shall have the option to purchase the runner up’s submission, but are under no obligation to do so. In order to be chosen as a runner up, the runner up must sign a copyright option form. The copyright exchange will only occur if The Who chooses to do so in consideration of the US $250 fee. The potential purchase and assignment of rights agreement will be arranged directly between representatives of The Who and the runner-up.
- All rights to The Who's name, likeness and image or other intellectual property are property of The Who and participants shall have no rights to use The Who's name, likeness or image other than for the purposes of their submission.
- The winner and runner up will be allowed to use their submissions for portfolio purposes.
- The Who have the right, but not the obligation, to use the winner or runner up's submission.
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