| WHAT IT IS |
Florence Welch, lead singer of Florence + the Machine, invites fashion designers to design a stage outfit for Florence’s performance at Terminal 5 in New York. |
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| WHO IT’S FOR |
All fashion designers are invited to submit ideas |
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| WHO IT’S FROM |
This CI is hosted by LuckyMag.com and Florence + the Machine, a Brit Award-winning band with roots in indie rock and soul. Lead singer Florence Welch is known for her eclectic sense of style, often wearing outfits she finds in local second-hand shops. |
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| HOW THE WINNER WILL BE CHOSEN |
The submissions will be judged by Florence, her stylist Aldene Johnson, and Lucky Magazine’s Creative Director Jen Ford. |
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| WHAT YOU GET |
The winning design will be made into Florence’s stage outfit by Aldene Johnson. The winner will receive $500 cash, transportation to New York, and 2 nights’ accommodation at the Soho House NY to see Florence + the Machine perform at Terminal 5. The winner will also meet Florence and the band backstage and receive a signed copy of their new album, Lungs.
LuckyMag.com will run a full feature on the winning designer along with images of Florence wearing the outfit. The winning designer will also be featured on Florence’s website and Facebook page.
The People’s Choice winner (top vote-getter) will receive a special edition jewel box designed by Florence and Faye Sawyer. This jewel box will contain the band’s new album Lungs, and an envelope with hand-drawn artwork by Florence containing a personal handwritten letter.
The top 10 runners-up will each receive a signed copy of Florence + the Machine’s new album, Lungs.
The top 5 'judges choice' designers, will be mentioned on Luckymag.com. |
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| WHAT TO DO NEXT |
Learn more about Florence Welch and her band at http://florenceandthemachine.net/, then design an outfit that you think fits her style. Submit your design according to the details below. |
