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Design a stage outfit for the lead singer of Florence + the Machine

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  • Submit26 days 15 hours 20 Min. left
  • VoteOct 05 - Oct 08, 2010
  • Winner AnnouncedOctober 14, 2010
  • $500 cash, article in LuckyMag, and more
  • Host: Florence + the Machine & LuckyMag.com
  • Florence Welch, lead singer of Florence + the Machine, invites fashion designers to design a stage outfit for Florence’s performance at Terminal 5 in New York.

    WHO IT’S FOR
    All fashion designers are invited to submit ideas

    WHO IT’S FROM
    This CI is hosted by LuckyMag.com and Florence + the Machine, a Brit Award-winning band with roots in indie rock and soul. Lead singer Florence Welch is known for her eclectic sense of style, often wearing outfits she finds in local second-hand shops.

    HOW THE WINNER WILL BE CHOSEN
    The submissions will be judged by Florence, her stylist Aldene Johnson, and Lucky Magazine’s Creative Director Andrea Linett.

    WHAT YOU GET
    The winning design will be made into Florence’s stage outfit by Aldene Johnson. The winner will receive $500 cash, transportation to New York, and 2 nights’ accommodation at the Soho House NY to see Florence + the Machine perform at Terminal 5. The winner will also meet Florence and the band backstage and receive a signed copy of their new album, Lungs.

    LuckyMag.com will run a full feature on the winning designer along with images of Florence wearing the outfit. The winning designer will also be featured on Florence’s website and Facebook page.

    The People’s Choice winner (top vote-getter) will receive a special edition jewel box designed by Florence and Faye Sawyer. This jewel box will contain the band’s new album Lungs, and an envelope with hand-drawn artwork by Florence containing a personal handwritten letter.

    The top 10 runners-up will each receive a signed copy of Florence + the Machine’s new album, Lungs.

    The top 5 'judges choice' designers, will be mentioned on Luckymag.com.

    WHAT TO DO NEXT
    Learn more about Florence Welch and her band at http://florenceandthemachine.net/, then design an outfit that you think fits her style. Submit your design according to the details below.


 Details

Target Group Fashion designers

Selection Criteria Invite your friends and fans to vote on your submission! Once the voting period ends, the selection process will take approximately 1 week. Florence will choose the winner from the top 10 voted submissions.

Submission requirements Please submit one illustration design of the outfit you will create for Florence in .jpg format

 Artist biography

Florence grew up in Camberwell, south London, the oldest of three children. One of her earliest musical memories is standing on top of the trunk where her dad kept his vinyl collection, dancing with him to the Rolling Stones. She started singing along to Nina Simone and Dusty Springfield at home, expanded her vocal range with arias, then became a pre-teen skatepunk before getting lost in the Camberwell art college squat party scene. It’s an eclectic mix, but for her, the common thread is always the emotion. “Anything that has real feeling in it always excites me. Sam Cooke’s ‘A Change is Going To Come’, Eva Cassidy singing ‘Wade In The Water’, even Rhianna’s ‘Umbrella’ – I’m obsessed with music. I’ll play Beyonce, Lil Wayne, Bob Dylan’s ‘Hurricane’, Bruce Springsteen’s ‘Going Down’.

Florence found her own space by going out to clubs and pubs, by singing onstage and in her bedroom. By the time she left school, she’d already written songs like ‘Kiss With A Fist’, and knew she wanted to make music but not how to go about it. So after a year working behind a bar she went to art school, making tents under the desk to sleep off her hangovers while trying to convince her tutors she was an installation.

Live, Florence and The Machine become an entirely different beast. No two performances are ever alike, and clad in clothes often culled from local second-hand shops that day, Florence goes at it like a woman possessed. “It’s just this sense of total freedom,” she says. “It sounds so cheesy, but I want to touch people. Not in a weird way. I just want to help them feel what I’m feeling.”

 FAQ

What is a Creative Invite?Established and respected artists launch Creative Invites (CI`s) through Talenthouse to find and support new talent. An CI challenges our artistic community to submit ideas or concepts for a new, creative and typically collaborative artistic endeavour that is sponsored by our established artists. CI`s are as diverse as the Talenthouse community itself and span everything from recording new tracks with well known musicians, to designing new fashion lines for renowned designers, to auditioning for film or television projects.

How do I participate in an Creative Invite?All artists are invited to peruse our CI page to find projects that appeal to them. When you find an CI that you want to submit your work for, click on that specific CI page. From there, simply click "Submit" and follow the instructions.

Who is eligible to participate?Anyone. If you are a member of the Talenthouse community, you are eligible to submit your work to any CI.

How is the winner selected?The Talenthouse community votes for their favorite submissions to any particular CI. The finalists are those who receive the highest number of votes. Typically, the artists who hosted the CI will select the winning artist from these finalists. In other instances, the hosting artist may look beyond these finalists to the entire pool of submitted work to find the winner.

How many artists enter?The number of participants for any given CI varies and depends on the interest of the project in the community. There is no maximum or minimum number of entries for an CI.

Is there always a winner?Typically, there will be a winner for each CI. However, if none of the submissions meet the hosting artist`s expectations or project vision, no winner will be selected.

How many times can I enter?You can only submit your work to a particular CI one time. There is no limit to the number of CI`s you can participate in.

Will I get paid if I win?Talenthouse does not provide any monetary compensation to CI winners. If the project has any financial component, the terms of that arrangement will be negotiated and agreed upon by and between the hosting artist and the CI winner.

What will I get if I don`t win?All CI submissions are available for viewing by the entire Talenthouse community. Because the Talenthouse community consists not only of undiscovered talent but also of industry leaders and established artists, each submission grants you the unique opportunity of global exposure for your work and talent.

Do you own the intellectual property rights to my artwork?Talenthouse`s mission is to liberate all artists. Thus, Talenthouse does not retain any ownership rights to your artwork except a very limited right to use certain materials on its website and in its marketing documentation (see, the Terms of Use). As part of the Creative Invite process, the host of the Creative Invite may request additional ownership rights in your artwork as a pre-requisite to winning the Creative Invite. The host may also seek to work with you outside of the Creative Invite process. In any event, the rules for each Creative Invite are different and you should read them carefully before participating. The property rights a host obtains from the winner are set forth in the rules.

How long will Talenthouse publish my submission?Submissions become part of the project and as such will remain on your profile for as long as you maintain one. Should you delete your profile, Talenthouse will continue to publish your submissions in connection with the CI for up to twelve months.

After the CI is over, will the Talenthouse community still be able to view my work?Yes. Your submitted work will be viewable on your profile and also, should Talenthouse choose to use it, could be viewed on other locations on the Talenthouse site.

Can I launch my own CI, even if I`m not an established artist?Anyone and everyone can suggest an idea for an CI. Talenthouse will review your ideas. If your suggested CI is in tune with Talenthouse`s mission and vision, we will publish it on the site.

How do I launch my own CI?Presently our website has a Suggest button for CI`s. Clicking on this button will allow you to suggest an idea or concept for a CI. Once submitted, Talenthouse will review your ideas. If your suggested CI is in tune with Talenthouse`s mission and vision, we will publish it on the site. Additionally, we are developing an automated feature whereby all artists will be able to submit and sponsor their own CI. You can also send your suggestion as an E-Mail to "invite-ideas@talenthouse.com" with the subject "My Artist Invitation idea for Talenthouse".