|WHAT IT IS||The globally renowned English National Ballet is inviting artists to get creative and design the visual identity for ‘My First Sleeping Beauty’, the first in a series of classic ballets for children. The selected artwork will be displayed at the world premiere of ‘My First Sleeping Beauty’ in April 2012 and on marketing and promotional materials in the United Kingdom.
|WHO IT’S FOR||Graphic designers and illustrators|
|WHO IT’S FROM||
English National Ballet
|HOW THE WINNER WILL BE CHOSEN||
English National Ballet and Gerald Scarfe will choose the winner from all qualified submissions* with special consideration for the top voted entries.
*A qualified submission is one which meets all the Terms & Conditions, Guidelines and Official Rules
|WHAT THE WINNER WILL GET||
The selected artwork will be produced and featured on 500,000 marketing and promotional materials, press advertisements in the United Kingdom and theatre websites for the ‘My First’ tour.
The winner (and one guest) will be invited to the world premiere of ‘My First Sleeping Beauty’ at the London Peacock Theatre in April 2012 (travel and accommodation in London are the responsibility of the winner).
Three runners up (as selected by English National Ballet and Gerald Scarfe) in addition to the highest voted artist will receive:
- Global exposure by having their designs featured on English National Ballet’s website, their social media platforms and on CultureCritic.co.uk
- $300 each
|WHAT TO DO NEXT||
Click “Get Started”
|DATES TO REMEMBER||
Submission Deadline: August 31, 2011
Voting Starts: September 1, 2011
Voting Ends: September 7, 2011
Winner Announcement: September 21, 2011
• Participants may submit one design in JPEG or PNG format but must retain their original artwork should they be chosen as the winner
• Designs should draw inspiration from the characters in Sleeping Beauty
• Designs submitted must incorporate the following:
- Title ‘My First Sleeping Beauty’
- Princess Aurora (Sleeping Beauty) with dark hair
- A strong reference to ballet
• Participants should be aware that English National Ballet will add the following information to the winning design: the theatre’s name, logo, dates, box office phone number and English National Ballet/English National Ballet School logos.
• The winner shall grant ownership of all rights in and to the intellectual property in the winning submission to English National Ballet in consideration of the US $2,000 prize monies being offered. This assignment of rights will be arranged directly between English National Ballet and the winner.
• The winner must receive written approval, in advance, from English National Ballet to commercially exploit their submission.
• English National Ballet’s name or likeness shall not be used in any manner other than for promotional or marketing purposes related to the submissions
“My First Sleeping Beauty is a wonderful opportunity for English National Ballet to bring the magic of ballet to children across the UK, and potentially the world. It also gives us free reign to create a visual identity explicitly to appeal to children from 4 – 9 years old, which is very different from our normal branding which is black and white, atmospheric and glamorous. We turned to Talenthouse as we felt they had the contacts and the expertise to find the best possible artists and designers to create this new visual identity”
Louise Halliday, Communications Director, English National Ballet
|About English National Ballet|
English National Ballet is one of the world’s leading ballet companies; they tour the UK and the world with the classics, new works and one-act ballets. Their raison d’être is to take ballet of the highest quality to the widest possible audience.
For more information visit: ballet.org.uk
|About Gerald Scarfe|
Gerald Scarfe is a cartoonist and illustrator and has been a political cartoonist for the London Sunday Times for 45 years and worked for The New Yorker for 20 years. Gerald has had many exhibitions worldwide including New York, Osaka, Montreal, Los Angeles, Sydney, Melbourne, Chicago and London. His film work includes designing and directing the animation for Pink Floyd's The Wall. Gerald has previously worked with English National Ballet on Christopher Hampson’s version of The Nutcracker, which he designed. This production was enjoyed by almost half a million people in its eight year run.
CultureCritic is dedicated to providing a UK relevant overview of all major art forms hosting reviews for all the latest Film, Music, Theatre, Books, Opera and Dance as well guest guides, offers, competitions and interviews.
For more information visit: culturecritic.co.uk