Talenthouse

Slightly futuristic look came as consequence of experiment where we tried to combine union jack and adidas logo. As a result came a completely new grid which we could then transfigured create interesting shapes and figures in spreading the basic grid on the product. Basically, we tried to create new visual 'brand' which would integrate given visual symbols in an unique pattern or effect which is both a new fresh look on visual branding (with more abstract approach) and as well, pragmatically a new symbol for emphasizing the contribution which adidas has on British olympic team. As we can not divide adidas from British olympic team, we could not do the same to their visual identities.