"Varúð" By Sun-Ho Pak
The music of Sigur Ros screams for visual accompaniment. Epic yet intimate, equally at home in a concert hall as in a pair of headphones, the cinematic qualities of the music are inescapable. As filmmakers, our goal was to capture these seemingly disparate qualities in a way that was both familiar yet unique. Initial thoughts of huge shoots in the Southern California desert were quickly replaced by the desire to find the epic in the ordinary. The intimacy in the everyday. Every shot in our video took place within a two mile radius of a small apartment in the Silverlake neighborhood of Los Angeles. We attempted to slow down one person's "average day", so that the viewer would be able to see the beauty and majesty that surround even the simplest of things. To us, the final product proved to be the perfect visual reflection of Sigur Ros music. We hope you think so as well.