Airtel, a leading telecom company in India, is now using Internet to connect with the youth in a great manner. After the success of its ‘har friend zaroori hai, yaar’ (HFZ) brand campaign – the company has further extended this brand idea to identify great new talent and promote video artists to create videos that are inspired by interesting ‘Friend Types’.
As a complete deviation from traditional media strategy, airtel wants to acquire these videos on the web for the online audience to view and share
The winner for the grand prize would win an amount of Rs. 1,50,000. Also, upto 20 videos would be acquired at a pre decided cost of Rs. 35,000 per video to be paid to the artist wherein the complete rights of the video would be owned by airtel.
For refrence videos click on:youtube.com/airtelhfz
Get Involved
Submit by: February 16, 2012
Vote: February 17, 2012 - February 24, 2012
Winner(s) Announced: Februrary 26, 2012
Click 'Get Started' to review the guidelines and submit your work.
Film-makers, animation artists, videographers
For refrence videos click on:youtube.com/airtelhfz
Please be sure to upload your final video to YouTube 24 to 48 hours before the submission deadline to ensure that you are able to upload your submission to Talenthouse on time.
YouTube could take up to 48 hours to clear your video to be played on third party websites like Talenthouse India.
All eligible video submissions received during the 'Video Submission Period' will be judged by a panel of representatives of organizer (“Panel” or “Judge(s)”). The judges will score each eligible entrant’s video based on the following judging criteria (the “Judging Criteria”), each given equal weight:
TERMS & CONDITIONS:
1) The project must be an original piece of work and must not have been commercially used before or during the time of this creative invite
I agree to the Guidelines, Official Rules and Terms and Conditions